Cuervo Cold, a Jose Cuervo’s tequila brand runs a social video campaign in Brazil. The ‘Cuervo Cold. A Quick Shot of Ice Cold’ campaign created by ad agency Albion is a social video experiment involving Ok Go band.
Jose Cuervo
Big brands, both relating to Latin America and not, are gearing up for celebration of the Mexico’s bicentennial on September 16. Soon after the release of the Hennessy commemorative bottle, Jose Cuervo is also tapping into the festive movement with its light-hearted project, inviting consumers to grow giant mustaches.
Jose Cuervo is launching a large-scale campaign called «Cuervo Games», which is to bring its «Live Legendary» tagline to life. The promotional movement is going to hit 20 American cities and find people who can literally fight for victory. The tequila brand is looking for squads online via its Facebook fan page. To become a participant, the team has to get most votes.