Campbell Soup Has Introduced a New Range of Sparkling Juices
Campbell Soup Company has introduced a new product line, the carbonated V8 V-Fusion Sparkling juice drinks that “plus the benefits of fruits and vegetables”.
11 May 2012
Starbucks Makes a Double Hit: Seattle’s Best Coffee Debuts Its New Coffee Drive-Thru Concept, Evolution Fresh Opens First Juice Store
Global coffee chain Starbucks added two new elements to its rich business picture on Monday, March 19, both of which refer to the company’s affiliates. Yesterday, Seattle’s Best Coffee opened its first drive-thru concept café to offer a range of items...
20 March 2012
Slice Design Has Developed a New, Natural Look for Juicy Drench
First launched in 2009 with a ‘Smart Hydration’ positioning, Slice Design was asked to redesign Juicy Drench for consumers looking for a smart and natural choice in refreshment. Consumers felt the...
13 March 2012
Identica Designs the UK’s First Ever Range of Chilled, Organic Drinks for Kids
PIP Organic, the company specialising in 100% pure, healthy and organic juices have announced the launch of PIP Kids, a new range of chilled drinks especially designed for children and young adults.
12 March 2012
Orchard Pig's Playfulness Splashes in Its Revamped Identity Created by Blue Marlin
Cider and juice producer Orchard Pig is unveiling a new look designed by brand design specialist Blue Marlin. The brand’s identity was redesigned to help the artisan brand move into the mainstream and...
6 March 2012
Aesop Crafts New Visual Story for Ribena
Aesop, the brand storytelling agency, has created packaging for GSK’s biggest drinks launch for 20 years, Ribena Plus, which goes on sale this...
29 February 2012
PepsiCo Encouraged Chinese Consumers to 'Bring Happiness Home'
Now that spring is to arrive in two weeks, all the 2012 New Year celebrations and news about them are left behind, but there’s another New Year marketing project, which is worth mentioning. China celebrated Spring Festival, its national New Year on January 23, and to mark the occasion,...
15 February 2012
Tropicana Has Illuminated London with the Trafalgar Sun
On January 23, Tropicana turned central London into a bright and light place that was aimed to smooth over cold winter days in the Trafalgar Square area.
24 January 2012
Starbucks Has Acquired Evolution Fresh
Starbucks has announced the acquisition of Evolution Fresh, Inc, a juice company. As the Coffe Company’s healthier menu expansion has been proved to be successful, Starbucks plans to develop the Health and Wellness sector.
11 November 2011
Raison Pure Created an Embossed Glass for Looza
Raison Pure designed a textured glass to highlight the fun and tasty fruit nature of Looza, the Belguim brand of fruit juices and nectares.
30 September 2011
Our Partners
Call for interviewees 2012
Interview
Trends
Expert Columns
