For a sampling campaign of the Unilever-owned haircare brand, Silk Cream, JWT Manila and JWT Singapore conducted a surprising experiment known as “Hair Quartet.”
The new promotion “Believers” encourages mindful drivers to turn to this groundbreaking solution, no matter what doubters say.
The latest annual JWTIntelligence's research forecasts that in 2013 we'll live in The Super Stress Era of technological dominance, surrounded by Intelligent Objects.
Macy’s turns its fall advertising campaign into a sitcom series in which the retailer will explain customers ‘What’s in store?’ in a fun way.
Macy’s department store chain has started developing a musical for schools around the USA. The brand that has been devoted to Broadway for years now brings ‘Yes,Virginia the Musical’ to classes aiming to educate and entertain students.
The technology is now getting integrated into our lives at a tremendous speed, so to be fully ready to what this can bring to us and not get lost among all these new services and gadgets, we should closely monitor new developments and be ready for upcoming innovations.
The organization responsible for marketing the United States to world visitors unveiled ‘Brand USA,’ America's first-ever global consumer brand. Formerly known as the Corporation for Travel Promotion, but now doing business as Brand USA Inc., the group introduced its global brand positioning and strategy before an international audience of travel professionals and destinations in London. The creation of America's new global brand is the first critical step in the development of the nation's first unified marketing effort. Brand USA Inc. will launch their first official advertising and marketing campaign in the spring of 2012 to invite world guests to visit America for leisure, business and scholarly purposes.