The 27-page study reveals the insights into hopes and fears of 500 British consumers of three generations of men: Gen Y, Gen X and Boomers.
Customers will demand "immersive experiences," prefer pictures to text in visual communications, entrust all their data to a mobile, start adopting guilt-free mindset and focusing on "humane" in their lives.
For a sampling campaign of the Unilever-owned haircare brand, Silk Cream, JWT Manila and JWT Singapore conducted a surprising experiment known as “Hair Quartet.”
The new promotion “Believers” encourages mindful drivers to turn to this groundbreaking solution, no matter what doubters say.
The latest annual JWTIntelligence's research forecasts that in 2013 we'll live in The Super Stress Era of technological dominance, surrounded by Intelligent Objects.
Macy’s turns its fall advertising campaign into a sitcom series in which the retailer will explain customers ‘What’s in store?’ in a fun way.
Macy’s department store chain has started developing a musical for schools around the USA. The brand that has been devoted to Broadway for years now brings ‘Yes,Virginia the Musical’ to classes aiming to educate and entertain students.