popular Consumer Insight
In its latest report "Elastic Generation," the agency reveals findings on mindset, behaviour and attitudes of the UK's 50-69 year olds.
Two spots created by JWT London and produced by Academy Films, introduce the viewers to some strange scenes shot on Canon cameras.
80% of people smoke to be around friends who smoke, 78%—to get a relief from stress, 76% smoke during parties and nights out. This "triggers" should be identified to quit successfully, JWT suggests.
Puma is rolling out a new platform, Forever Faster, that highlights the brand’s passion towards speed and celebrates the athletes who challenge stereotypes and show the world what “not fast, but faster” really means.
The Brazilian cookware brand Tramontina is promoting its BBQ set with a totally great project, “Biblia Definitiva Do Churrasco” (The Bible of Barbeque).
The problem of bullying might be as big as the problem of direct physical aggression.
The 27-page study reveals the insights into hopes and fears of 500 British consumers of three generations of men: Gen Y, Gen X and Boomers.
In 2014, we might witness the boom of haptic technology, so-called heads-up movement and development of edible packaging, JWT Intelligence predicts.