Puma is rolling out a new platform, Forever Faster, that highlights the brand’s passion towards speed and celebrates the athletes who challenge stereotypes and show the world what “not fast, but faster” really means.
The Brazilian cookware brand Tramontina is promoting its BBQ set with a totally great project, “Biblia Definitiva Do Churrasco” (The Bible of Barbeque).
The problem of bullying might be as big as the problem of direct physical aggression.
The 27-page study reveals the insights into hopes and fears of 500 British consumers of three generations of men: Gen Y, Gen X and Boomers.
Customers will demand "immersive experiences," prefer pictures to text in visual communications, entrust all their data to a mobile, start adopting guilt-free mindset and focusing on "humane" in their lives.
For a sampling campaign of the Unilever-owned haircare brand, Silk Cream, JWT Manila and JWT Singapore conducted a surprising experiment known as “Hair Quartet.”
The new promotion “Believers” encourages mindful drivers to turn to this groundbreaking solution, no matter what doubters say.
The latest annual JWTIntelligence's research forecasts that in 2013 we'll live in The Super Stress Era of technological dominance, surrounded by Intelligent Objects.