popular Consumer Insight
Age cannot be regarded a crucial factor of digital behaviour, but a mix of cultural and economic experiences is what defines our digital "fluency."
The TGI's survey defines them as "tech-savvy men of 15-34 years old who own various devices and love using them, as well as enjoy spending money rather than saving it, and make online purchases at least once a week".
The latest research by Kantar Media TGI argues the effectiveness of low-price messages in winning the UK consumers. According to the study, price and savings are driving the purchase decision of less than a quarter of shoppers in the country, while the rest of consumers get motivated by an array of other factors.