Only food and drinks brands represent the top 10 of the Brand Footprint report by Kantar In its third year, Kantar Worldpanel reveals the annual Brand Footprint report 2015 on the most frequently chosen FMCG brands in the world. Continue reading →
Centennials versus Millenials: the dawn of the new youth marketing Boomers, X-ers, Y-ers, Z-ers.. What’s next? The Futures Company, a Kantar-owned insight and innovation global consultancy, suggests a new term to name a demographic group of those who was born between 1997 and 2015—Centennials. Continue reading →
Brits’ purpose and physical well-being declines over past five years, Kantar TGI and Gallup-Healthways find out Two independent researches conducted at different times by Kantar TGI and Gallup-Healthways prove that the level of well-being amongst U.K. residents has declined from 2009. Continue reading →