popular Consumer Insight
The top three brands in the global ranking are Coca-Cola, Colgate and Maggi. The UK's favourites are: Warburtons, Heinz and McVitie's.
The study found that 72% of the U.S. Centennials agreed that "having new stuff was overrated when what I had already was good enough."
The U.K. closes the top 11 list of countries with the highest purpose-wellbeing in Europe, where Denmark ranks as No 1 (45% feel "thriving").