
The new look and feel for the brand re-establishes Baltimor as a trusted, high quality Russian brand. Anthem has taken iconic Russian imagery and strengthened the branding, maximising its relevance to the target audience.
7 November 2011

The iconic ketchup brand Heinz introduces Heinz Tomato Ketchup Blended with Balsamic Vinegar. The new sauce will be available in the USA on November 14, though not in supermarkets. The new product campaign sends consumers directly to the brand’s
27 October 2011

On May 10, Heinz announced it will return its classic glass bottle to American retail stores as a limited time offer. According to the offical press announcement made by the brand, Limited Edition Glass Bottle Heinz Tomato Ketchup will be available in a 14 oz. bottle for the...
11 May 2011

America has voted and now 12 young artists will have their artwork reproduced on millions of Heinz Ketchup packets as the winners in the fifth annual Heinz® Ketchup Creativity™ Contest....
20 April 2011

Heinz is calling out for creative minds, which love poetry and prefer to have the taste of their meals amplified with perfect ketchup. Through its Facebook page, the brand is encouraging poetic individuals to come and join its new “
28 July 2010

The votes have poured in and the anticipation is over for the 12 winners in the annual Heinz Ketchup Creativity™ Contest. Out of tens of thousands of entries, pop artist Burton Morris and a panel of judges narrowed the field to 36 finalists. America determined the...
9 April 2010

Heinz announced three ketchup innovations in response to consumer demand: Heinz Dip & Squeeze, a reduction in sodium across its base ketchup line and the launch of Simply HeinzTomato Ketchup.A true packaging breakthrough, the Heinz Dip &...
5 February 2010

Day by day digital brand initiatives engage more and more consumers online. In this light social networks like Facebook.com, Twitter, Flickr and others became strong channels of communication and sources of the latest information.In order to commemorate it's 140th anniversary
20 November 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
