
The new look and feel for the brand re-establishes Baltimor as a trusted, high quality Russian brand. Anthem has taken iconic Russian imagery and strengthened the branding, maximising its relevance to the target audience.
7 November 2011

The iconic ketchup brand Heinz introduces Heinz Tomato Ketchup Blended with Balsamic Vinegar. The new sauce will be available in the USA on November 14, though not in supermarkets. The new product campaign sends consumers directly to the brand’s
27 October 2011

On May 10, Heinz announced it will return its classic glass bottle to American retail stores as a limited time offer. According to the offical press announcement made by the brand, Limited Edition Glass Bottle Heinz Tomato Ketchup will be available in a 14 oz. bottle for the...
11 May 2011

America has voted and now 12 young artists will have their artwork reproduced on millions of Heinz Ketchup packets as the winners in the fifth annual Heinz® Ketchup Creativity™ Contest....
20 April 2011

Heinz is calling out for creative minds, which love poetry and prefer to have the taste of their meals amplified with perfect ketchup. Through its Facebook page, the brand is encouraging poetic individuals to come and join its new “
28 July 2010

The votes have poured in and the anticipation is over for the 12 winners in the annual Heinz Ketchup Creativity™ Contest. Out of tens of thousands of entries, pop artist Burton Morris and a panel of judges narrowed the field to 36 finalists. America determined the...
9 April 2010

Heinz announced three ketchup innovations in response to consumer demand: Heinz Dip & Squeeze, a reduction in sodium across its base ketchup line and the launch of Simply HeinzTomato Ketchup. A true packaging breakthrough, the Heinz Dip &...
5 February 2010

Day by day digital brand initiatives engage more and more consumers online. In this light social networks like Facebook.com, Twitter, Flickr and others became strong channels of communication and sources of the latest information. In order to commemorate it's 140th anniversary
20 November 2009
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

