'ChickiLeaks'—New Multiplatform Campaign from McDonald's China Unveils Passion for Chicken
McDonalds has launched a multiplatform marketing campaign in China entitled 'ChickiLeaks', adage.com reports. This initiative is held by the restoraunt chain in collaboration with...
1 April 2011
McDonald's, PepsiCo, Unilever and More Participate in Developing the UK health policy
A range of processed food, drink and alcohol manufacturers as well as fast food companies are collaborating with the UK Department of Health to develop a government policy on obesity, a problem which mainly roots in improper eating habits. The companies, which teamed up for working on the paper,...
15 November 2010
KFC will keeping the Colonel as the brand's face
In June, KFC announced the search for "a new iconic face for the brand's Kentucky Grilled Chicken." While the winner of the "Ultimate Kentucky Grilled Chicken Fan" contest will receive Kentucky Grilled Chicken for life and may participate in KGC marketing efforts, the...
10 July 2009
Who will be the New Face of KFC's KGC? Online voting will determine
After KFC issued a press release announcing a search for "a new iconic face for the brand's new Kentucky Grilled Chicken (KGC) the public outcry began.One group of fans consider that colonel Sanders...
30 June 2009
2 commentsKFC seeks the 'second face' for its Grilled menu campaign
KFC's colonel is calling for backup. To promote its new grilled menu, KFC has teamed up with MySpace to conduct a worldwide search for the ultimate Kentucky Grilled Chicken fan.The grand prizewinner will have a chance to become the face of the brand alongside the...
11 June 2009
KFC asks to show mom-themed tattoo and gives the gifts
This Mother's Day, KFC will honor those who display their love for their mothers with permanent or temporary mom-themed tattoos. Plus, one lucky winner has the chance to win the ultimate Mother's Day gift.
15 May 2009
KFC strives for really sustainable packaging
KFC owned by Yum! Brands Inc. has developed a lid for its fast-food buckets that weighs 50% less than its predecessor and makes a significant contribution towards the restaurant chain's aim to reduce its packaging by 1,400 tonnes in 2009. London-based...
20 April 2009
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