The chocolate snack will see the packaging redesign featuring a new "YouTube break" logo. This will be the first major packaging overhaul in the brand's history—although limited-time only.
The brand has released special packs that will be available to purchase throughout this month and valid for the “transportation” use until May 2015.
Nestlé and Google have entered a cross-promotional deal across 19 international markets.
Traditional taste and smell enhancers, celebrity advice, coherence with a person’s image—all this can make the product, both eatable or not, more attractive to a consumer. But there’s also another thing that can make virtually any product on the market more attractive. This magic non-physical intensifier is a ritual.
That is nothing new that giant brands support themselves on Facebook, especially in the CPG snack category. Millions of users ‘like’ the brands custom pages and join the activities suggested on it.
Kit Kat, one of the most successful brands produced by the Nestlé company, is celebrating its 75th birthday. The name of the iconic chocolate ‘fingers,’ approx. 540 of which are consumed every second around the globe (according to the Guinness Book of Records as of March 2010), dates back to the 17th century and originates from a London-based literary and political club called Kit Kat, the abbreviated name of pastry chef Christopher Catling, the owner of a pie shop where its meetings were held.