KRAFT Macaroni & Cheese Is Celebrating Valentine’s Day with a Philanthropic Effort
In February, as the world celebrates Valentine’s Day, love is the major theme of promotions and advertising efforts. Brands offer their own unique or predictable ways to share love with their special ones and with the world as well by purchasing the new themed merchandise or writing messages of...
10 February 2012
Cadbury Introducing Dairy Milk Bubbly and Joyville
Kraft Foods’ Cadbury has rolled out a new campaign to promote the new Dairy Milk Bubbly. The launch of new aerated chocolate is worth £6 million and includes the introducing of Joyville, an imaginary land where chocolate is made.
9 February 2012
Kraft Foods Teams up with Police to Launch belVita Breakfast Biscuits
Kraft Foods is launching a new product, belVita Breakfast Biscuits, positioned as a brand new breakfast option for Americans.
2 February 2012
Intel Provides HSN, Kraft Foods and Macy’s with New Retail Solutions
Intel Corporation has announced collaboration with HSN, Kraft Foods and Macy’s to deliver a series of new retail solutions that will provide shoppers with more relevant and entertaining experience.
17 January 2012
Kraft Foods Maps Its Total Environmental Footprint
Kraft Foods shared results of a pioneering survey that measured its impact on climate change, land and water use. The multi-year footprinting project—in partnership with Quantis Inc. and reviewed and analyzed by World Wildlife Fund and notable academics at the University of...
15 December 2011
Kraft Foods Announces Top Leadership of Future Independent Companies
In the next step toward launching two world-class public companies, the Kraft Foods Inc. Board of Directors today announced the appointments of the Chairmen and Chief Executive Officers of the future global snacks and North American grocery companies. As previously announced, the...
7 December 2011
Kraft Foods Is to Enter Energy Drinks Sector with MiO Energy
Kraft Foods will launch a caffeinated version of its popular MiO drink water enhancer in the beginning of 2012. The producer is to take on Red Bull and Burn with its MiO Energy, with caffeine equivalent of 12 to18 cups of coffee...
9 November 2011
Adweek to Honor Brand Geniuses in NYC on October 27, 2011
Every successful brand or company has a team of people, who developed the winning strategy and helped it move forth—and, in its turn, every team has its leader. Adweek, the magazine dedicated to covering creativity,...
6 October 2011
Slice Design Brings Cadbury’s Twirl Bites to Life
Cadbury's Twirl is the UK's favourite countline, and Kraft Foods has taken the opportunity to extend the brand franchise into sharing through the launch of new Twirl Bites. Slice...
5 October 2011
Slice Design Creates Festive Fun for Cadbury Christmas
Kraft Foods has just announced the re-launch of its Christmas selection range in time for this year’s season. Slice Design was appointed following a successful strategic pitch in 2010. The agency was...
5 October 2011
Partner Section
Call for interviewees 2012
Research
Interview
Research
Expert Columns
