Kraft Foods Measures Its Footprint with the Lifecycle Assessment Tool
Kraft Foods has started using lifecycle assessment (LCA) to measure its footprint on every step it takes to make a product, deliver it and consume it.
8 May 2012
Oscar Mayer Says that Its Oscar Mayer Selects Meat Line Is ‘Yes Food’
Kraft Foods' Oscar Mayer has launched a humorous campaign in the U.S., which is promoting the brand’s Oscar Mayer Selects, the new line of meat products without preservatives. The new promotion, the largest one in the brand’s history, was developed by
3 May 2012
Bulletproof Repositions Carte Noire for the UK and European Markets
London-based Bulletproof has redesigned Kraft Foods' Carte Noire jar range to reposition it as a more 'accessible premium offer'.
24 April 2012
KRAFT Mac & Cheese Taps 'Old Birds' for a Social Media Campaign
KRAFT Mac & Cheese is launching a new social-media push, which is revolving around the fact that old can be modern. We invite our friends of around the same age to our birthday parties, and so as part of its 75th anniversary celebration of KRAFT Mac & Cheese decided to...
12 April 2012
Kraft Foods' Trident Kicks off 'See What Unfolds,' the First-Ever Global Campaign
Kraft Food’s chewing gum brand Trident has launched a debut global campaign, which celebrates all the...
10 April 2012
Kraft Foods Proposes Mondelēz International, Inc. аs New Name for Global Snacks Company
Kraft Foods Inc. announced plans to change its...
22 March 2012
Kraft Foods Chairman and CEO Irene Rosenfeld—on Mondelēz International, Inc., the new name for global snacks company
"The Kraft brand is a perfect fit for the North American grocery business and gives it a wonderful platform on which to build an exciting future. For the new global snacks company, we wanted to find a new name that could serve as an umbrella for our iconic brands, reinforce the truly global...
22 March 2012
Cadbury Launches Magical London 2012 Parade
Triple Olympic medalist Steve Backley launched Cadbury’s Keep Team GB Pumped Parade, a magical 3D spectacle brought to you by the Official Treat Provider of the London 2012 Olympic and Paralympic Games.
15 March 2012
Nokia Partners with Brands to Develop Consumer Digital Experience
Nokia has announced its new partnerships with big brands including Kraft, Red Bull and Voddler.
9 March 2012
Kraft Marks Oreo's 100th Anniversary with a Global Ad Campaign
The iconic Oreo sandwich cookies brand will soon celebrate its first sale that dates back to March 6, 1912.
1 March 2012
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