The Brazilian private investment fund 3G that already owns Budweiser, Burger King and Heinz since 2013, will acquire Kraft Foods in a deal managed and backed by the American billionaire Waren Buffet's holding company Berkshire Hathaway Inc.
"This partnership will allow us to leverage each company's best-in-class capabilities, putting us in a prime position to drive further category growth," commented Nina Barton, vice president of Coffee for Kraft Foods, McDonald's coffee supplier.
Cadbury Australia has teamed up with Red Agency to introduce a new take on how to harness social media data.
Oreo is rolling out the next phase of its “Wonderfilled” campaign with two adorable spots, all in kids’ books storytelling style it has successfully adopted.
The Philadelphia cheese brand is rolling a new campaign in Australia, leveraging the nation’s love to selfies and adding cooking twist to it.
The campaign includes three TV spots created by Toronto-based UNION that highlight some routine moments modern Canadians face and tackle in their everyday life.
KRAFT Mac & Cheese is promoting its four new flavors with the fictitiously nostalgic campaign that makes the audience believe that the new products have been around in the USA for decades.
The campaign by Crispin Porter+Bogusky redefines the notorious abbreviation as "Fun My Life".