Here is the roundup of the latest design projects that have caught our eye over the past two weeks.
Last week we met with Emma Beckmann, Country Director of Landor Moscow in their cozy office on Tsvetnoy Boulevard to talk about the results of their first year in Russia. In the interview, she discusses how the creative industry has changed over the 20 years that she’s been in this business across different geographical markets, kindly shares her view on the Russian bureaucracy and ways to tackle it, reveals her personal client wishlist, and gives valuable cultural advice to international agencies looking to enter the Russian market.
Landor Associates, a global creative community of brand strategists and designers, has released the results of its 2012 Breakaway Brands Study, which demonstrates top ten US brands that have successfully progressed in brand strength over a three-year period from 2008 to 2011. Just like the last year, Facebook was identified as the brand with the leading brand position, which has grown by 206% over three years.
Landor Associates, a global WPP-owned branding and design firm, announced the opening of its 22nd office, located in Moscow, Russia. Following several years of experience with both global and local clients in the region, the rapid development of the Russian market made this the perfect time to expand the firm’s presence on the ground.