Leo Burnett Worldwide has released the 28th annual predictions on the winners of the 62nd Cannes Lions International Festival of Creativity along with the trends that are influencing the creative industry, known as Cannes Predictions.
Tomorrow, August 30, McDonald’s is rolling out six nostalgic TV commercials to celebrate its 40th anniversary in the U.K. market. The company’s long-standing advertising partner Leo Burnett has once again set a course for “things that matter”—capturing either happy or sad moments of our life, with McDonald’s on the background.
P&G’s female hygiene care brand Always is launching a campaign that celebrates the “Like a Girl” phrase, which is traditionally considered quite insulting. These words are usually said to influence a teen girl and make her feel uncomfortable when she behaves in a “childish” way, but should this phrase sound so bad? In fact, a little miss’s stereotype-free and free-style approach is awesome, and doing things “like a girl” is in fact great as this means doing things with strength and confidence.
Coca-Cola further promotes the idea of sharing with a new simple design solution for a bottle cap that has been recently unveiled in Colombia. A new cap allows to open a Coke plastic bottle only with another bottle—the project was developed by Leo Burnett in Colombia to inspire communication between freshmen on the first day of college.
To celebrate its sustainable ethos, Honda Australia has released a line of bottled water sourced from hydrogen emissions. The automaker designed the Honda FCX, the world’s first mass production automobile that uses only compressed hydrogen instead or petrol as its fuel. The emissions of this car are pure H2O, perfect for bottling and drinking.
Special K, the low-fat breakfasts and snacks brand from the Kellogg’s portfolio, is taking on the women’s bad habit of treating themselves aggressively with self-depreciation talks. The brand collaborated with Leo Burnet to launch the campaign dubbed “Shhhhut down fat talk” that explains how damaging self-humiliation can be. The effort includes the “Fast Talk” video and promotion on the brand’s Facebook page and Twitter profile.