latest in Levi’s

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  Levi's Invites Its Global Fan Community to Celebrate the 140th Anniversary of Levi's 501

  Marketing  Feb 14, 2013

  In 2013, Levi’s legendary jeans style, Levi’s 501, marks its 140 anniversary, and the brand encourages its fans from across the globe to...

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  Levi’s USA Continues to Invest in Sustainable Design Education with a New Course for RISD Students

  Sustainability  Jan 29, 2013

  Levi’s is explaining how to combine sustainability and style. The brand, which has been spreading its eco-focused message for years, now partners with the Rhode Island School of Design to encourage young designers to adopt the green fashion outlook. The collaboration, launched as part of the RISD’s Designer in Residence program, includes the five-week course, which will be conducted by Nada Grkinich, senior director of Levi’s global footwear and accessories, and Paul Dillinger, senior director of Dockers color and concept design.

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  Levi's Released the "Friends of Vik Muniz for Spectaculu" T-Shirts Collection

  Marketing  Oct 25, 2012

  Levi’s is presenting a series of limited-edition T-shirts, designed by Brazilian-born artist and activist Vik Muniz...

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  Levi Strauss Offers Youth a Pair of Levi's to Help Change the World

  Advertising  Jul 26, 2012

  Levi Strauss kicks off a new stage of its ‘Go forth’ campaign by Wieden & Kennedy that was first launched in 2009. In 2011, the company used 'Now is our Time' message to encourage youth; this year, it is adding a new, more product-related slogan: ‘This is a pair of Levi’s.’ The new slogan will appear in ads not only for Levi’s jeans but also for dresses, shirts and nondenim items. 

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  Levi's Opens Its Print Workshop in London, Inspired by Words

  Marketing  Jul 16, 2012

  Levi’s believes that the best way to get something done is to do it yourself—with your own hands, and the brand arranges its workshops...

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  Crossing the Gender Divide: a Brand’s Ability to Speak to Women and Men

  Opinion  Apr 12, 2012

  With fewer new brands being created by large CPG companies, more companies are extending traditionally gender focused brands or product offerings to appeal to the other 50 percent, be it men or women.

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  Levi's Asks People Not to Wash Their Jeans

  News  Mar 22, 2012

  Levi Strauss is celebrating the World Water Day with an interesting initiative. Starting March 19, the company’s employees and store associates promised to wear the same pair of jeans or khakis every day for five days long. 

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  Denizen to Present a Team of Young International Explorers

  News  Feb 9, 2012

  Denizen, the jeanswear brand created by Levi Strauss & Co. back in 2010, is announcing a new global campaign dubbed ‘We Are Explorers,’ which will see several ambassadors of the brand travelling across the globe and collecting creative inspirations. Levi’s is known for its love for journeys, exploring distant countries and getting new experiences (Levi’s Roadwear and Levi’s Norte a Sur: Una Ruta, 5 Experiencias project prove it), and has ‘transplanted’ this affection onto its child brand.