The smart fabric is woven with conductive yarns spun from wires and materials like cotton or polyester.
As part of its recently launched campaign, “Live in Levi’s,” the iconic denim brand Levi’s is using the digital power to the full.
Levi's is presenting its first TV ad from its recently launched “Live in Levi’s” global campaign that revolves around the idea that you can do anything in your Levi’s jeans, just don't bore them.
Some brands have really stood the test of time, ebbing and flowing but importantly surviving the lean times and flourishing when the zeitgeist allows them to really shine. Brands such as Levi's, Converse, Colgate, Ford, Wall's Sausages, Coca-Cola, all have the absolute right to talk about heritage and often do…
Levi’s is switching from an adventure- and energy-packed “Go Forth” message, which has been used for the past five years, to a personal experience approach its new promotional campaign “Live in Levi’s.”
Levi’s is partnering with the San Francisco Department of the Environment and I:CO on a newly launched project that aims to dramatically reduce textile waste.
Levi’s extends its recently launched global campaign, “Make Our Mark,” with a knowledge-focused partnership with the collaborative learning company Skillshare.
The campaign, developed by AKQA , invites people from around the world to ponder over their creative identities and get driven by a roster of experts in the fields ranging from music and writing to technology.