In the videos shot for the 'Slide' campaign by the London-based agency CHI&Partners a professional skateboarder Ross McGouran rides the board, floating over a custom-built hoverpark.
The celebrity, who also shares his creative power with Intel and Coca-Cola, joins the “Striking Angles” campaign and will develop his own limited edition version of NX.
Lexus is launching a new installment of its Lexus Eco Challenge, designed to empower the younger generation to partake in making the world a better place to live through technology.
Entrants, who have reached the age of majority in their countries, can submit their works as low res JPEG (JPG) or GIF format from August 1 through October 15 on designboom.
The Flash-based platform “Amazing Mix,” which enables users to create custom videos, has been developed by Attik to promote the new 2014 Lexus IS.
To make the so-called LexusInstafilm possible, over 200 Instagramers were invited to a “WorldwideInstameet” at Angel Stadium in Anaheim, CA.
Lexus is launching a global advertising effort dubbed “Amazing in Motion” along with an array of new creative projects.
"Nuvem" ("Cloud" in Portuguese)—is the name of a 17-square feet open-air installation that reflects the sunlight in the day time and glows at night, resembling a cloudy sky.