
PepsiCo’s Brisk Iced Tea rolls out a new marketing campaign that brings the popular soft drink to the galaxy.
5 January 2012

The green tea market in Arabia has been buoyant over the past 3 years and growing strongly with Lipton Clear Green as market leaders.Keen to maintain this leadership within the green tea segment and build on their success to date, Unilever UAE decided to re-launch...
6 December 2011

To bolster Lipton’s position as an innovative leader in the premium fresh brewed iced tea market, Moxie TM, the international brand design and development firm, reinvigorated the Lipton Fresh Brewed Iced Tea...
25 August 2011

Pepsi is establishing itself as the most musical brand ever and readies a bunch of musical events for the U.S. audience. The PepsiCo's Latino Music initiative is slated to start in summer 2011 and will see series of live Latino music concerts held across 6 U.S. states during the...
20 May 2011

Back in March 2011 we announced the launch of Lipton Ice Green Tea art project uniting the renowned street artists of Australia for the purpose of coloring up the life of local communities on this continent. So, two months ago the initiative started in...
9 May 2011

The renowned street artists of Australia in cooperation with Lipton Ice Green Tea have introduced their works in course of the creative collaboration with the brand...
9 March 2011

According to different mass media, in the near future America is going to see its brightest music stars in a series of TV ads debuting during Super Bowl. New York Post reported on January 31 that the next episode of Lipton Brisk Tea series of commercials featuring Eminem...
1 February 2011

The first monthly panel of the ‘Inspirational Dialogues’ initiative, launched by Unilever Lipton as a part of its CSR programs in KSA, was held with a host of leading Saudi women, to talk about their experiences on personal, professional and social levels. The panel includes...
17 January 2011

Lipton Brisk Iced Tea has launched a new phase of the campaign featuring clay puppet characters, which represent A-list celebrities of the modern culture. This time, the brand has ‘invited’ Ozzy Osbourne and Danny Trejo to ‘star’ in the promotion, which...
11 January 2011

Lipton Brisk has been launched in new 24 oz cans across US. Just in time for that event, Lipton partnered with Stickybits, a NY-based provider of innovative digital solutions to present a creative promotional campaign for the newly-unveiled package.
21 December 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
