
Lipton has officially rolled out its new campaign featuring new TV spots with Grammy Award-winning trio Lady Antebellum.
9 May 2012

PepsiCo’s Lipton tea brand has partnered with Grammy Award-winning trio Lady Antebellum to roll out a new North American campaign
2 March 2012

PepsiCo’s Brisk Iced Tea rolls out a new marketing campaign that brings the popular soft drink to the galaxy.
5 January 2012

The green tea market in Arabia has been buoyant over the past 3 years and growing strongly with Lipton Clear Green as market leaders. Keen to maintain this leadership within the green tea segment and build on their success to date, Unilever UAE decided to re-launch...
6 December 2011

To bolster Lipton’s position as an innovative leader in the premium fresh brewed iced tea market, Moxie TM, the international brand design and development firm, reinvigorated the Lipton Fresh Brewed Iced Tea...
25 August 2011

Pepsi is establishing itself as the most musical brand ever and readies a bunch of musical events for the U.S. audience. The PepsiCo's Latino Music initiative is slated to start in summer 2011 and will see series of live Latino music concerts held across 6 U.S. states during the...
20 May 2011

Back in March 2011 we announced the launch of Lipton Ice Green Tea art project uniting the renowned street artists of Australia for the purpose of coloring up the life of local communities on this continent. So, two months ago the initiative started in...
9 May 2011

The renowned street artists of Australia in cooperation with Lipton Ice Green Tea have introduced their works in course of the creative collaboration with the brand...
9 March 2011

According to different mass media, in the near future America is going to see its brightest music stars in a series of TV ads debuting during Super Bowl. New York Post reported on January 31 that the next episode of Lipton Brisk Tea series of commercials featuring Eminem...
1 February 2011

The first monthly panel of the ‘Inspirational Dialogues’ initiative, launched by Unilever Lipton as a part of its CSR programs in KSA, was held with a host of leading Saudi women, to talk about their experiences on personal, professional and social levels. The panel includes...
17 January 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

