Вернуться к стандартному виду
  • Brisk Iced Tea Launches Star Wars

    Brisk Iced Tea Launches Star Wars

    PepsiCo’s Brisk Iced Tea rolls out a new marketing campaign that brings the popular soft drink to the galaxy.

    5 January 2012

  • pi Re-launches Lipton Clear Green Tea in Arabia

    pi Re-launches Lipton Clear Green Tea in Arabia

    The green tea market in Arabia has been buoyant over the past 3 years and growing strongly with Lipton Clear Green as market leaders.Keen to maintain this leadership within the green tea segment and build on their success to date, Unilever UAE decided to re-launch...

    6 December 2011

  • Moxie TM Reinvigorates Lipton Fresh Brewed

    Moxie TM Reinvigorates Lipton Fresh Brewed

    To bolster Lipton’s position as an innovative leader in the premium fresh brewed iced tea market, Moxie TM, the international brand design and development firm, reinvigorated the Lipton Fresh Brewed Iced Tea...

    25 August 2011

  • PepsiCo Fills Summer with Music

    PepsiCo Fills Summer with Music

    Pepsi is establishing itself as the most musical brand ever and readies a bunch of musical events for the U.S. audience. The PepsiCo's Latino Music initiative is slated to start in summer 2011 and will see series of live Latino music concerts held across 6 U.S. states during the...

    20 May 2011

  • Lipton Ice Green Tea Project Lands in Brisbane and Melbourne

    Lipton Ice Green Tea Project Lands in Brisbane and Melbourne

    Back in March 2011 we announced the launch of Lipton Ice Green Tea art project uniting the renowned street artists of Australia for the purpose of coloring up the life of local communities on this continent. So, two months ago the initiative started in...

    9 May 2011

  • Lipton Spreads 'Green Positivity' in Australian Cities

    Lipton Spreads 'Green Positivity' in Australian Cities

    The renowned street artists of Australia in cooperation with Lipton Ice Green Tea have introduced their works in course of the creative collaboration with the brand...

    9 March 2011

  • New Lipton Brisk Tea Ad Featuring Eminem to Debut During Super Bowl Broadcast

    New Lipton Brisk Tea Ad Featuring Eminem to Debut During Super Bowl Broadcast

    According to different mass media, in the near future America is going to see its brightest music stars in a series of TV ads debuting during Super Bowl. New York Post reported on January 31 that the next episode of Lipton Brisk Tea series of commercials featuring Eminem...

    1 February 2011

  • Lipton Launches New Initiative to Shed Light on Saudi Women’s Creative Achievements

    Lipton Launches New Initiative to Shed Light on Saudi Women’s Creative Achievements

    The first monthly panel of the ‘Inspirational Dialogues’ initiative, launched by Unilever Lipton as a part of its CSR programs in KSA, was held with a host of leading Saudi women, to talk about their experiences on personal, professional and social levels. The panel includes...

    17 January 2011

  • Lipton Brisk: Ozbourne and Trejo Tell Stories in a Brisk Way and Encourage Fans to Do the Same

    Lipton Brisk: Ozbourne and Trejo Tell Stories in a Brisk Way and Encourage Fans to Do the Same

    Lipton Brisk Iced Tea has launched a new phase of the campaign featuring clay puppet characters, which represent A-list celebrities of the modern culture. This time, the brand has ‘invited’ Ozzy Osbourne and Danny Trejo to ‘star’ in the promotion, which...

    11 January 2011

  • Lipton Partners with Stickybits and Urban Artists to Promote Lipton Brisk Tea

    Lipton Partners with Stickybits and Urban Artists to Promote Lipton Brisk Tea

    Lipton Brisk has been launched in new 24 oz cans across US. Just in time for that event, Lipton partnered with Stickybits, a NY-based provider of innovative digital solutions to present a creative promotional campaign  for the newly-unveiled package.

    21 December 2010

Page 3: [1] [2] [3] next › last »
Popsopconsultants.com

Partner Section

Catils

Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

Research

'Point to Know' Technologies:

a Childhood Dream Becomes Reality

Research

Research

Research

Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

Subscribe to rss by email

Enter your email address:

Subscribe to our newsletter

Rambler's Top100