Maybelline New York is welcoming a new spokesmodel, Charlotte Free, who will promote the brand’s product with her iconic extravagant touch. To announce the partnership, the brand has launched a bizarre spot staring the newcomer and Patrick Pope, P’Trique of viral videos ‘Sh*t Fashion Girls Say’ on Maybelline New York’s official channel on YouTube. Titled ‘#TopChicret —Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World,’ it is telling the good news in a humorous and light-hearted manner, mimicking the way the information spreads in the chick gals world.

L’Oréal Paris has tapped another beautiful lady, fashion super-model Natasha Poly, as its new international spokeswoman. The company, which has collaborated with a roster of fashion, music and cinema celebrities, including Doutzen Kroes, Claudia Schiffer, Gwen Stefani, Patrick Dempsey, Jane Fonda, Hugh Laurie and Beyoncé Knowles to name but a few, invited 26-year old Poly to represent its promotional efforts. The new ambassadress is a truly great fit for the company, considering her impressive career—after winning a modeling competition in Moscow at the age of 15, Poly collaborated with over 54 fashion houses, including leading international brands such as Jean Paul Gaultier, Yves Saint Laurent, Roberto Cavalli, Chanel and Valentino.

Even simple things around us can be artistic and hide secrets that prove to be truly amazing and astonishing. What can be more trivial than a hair? But as it turns out, there are a plethora of fascinating and mysterious facts about it, and L’Oréal has come up to reveal all the truths behind hair. The cosmetic giant cooperated with the Palais de la Découverte in Paris to open an exhibition ‘Le Cheveu, de mèche avec la science’ (Hair in league with science), which will be running from October 14, 2011 through August 26, 2012.

L’Oréal USA has re-launched Makeup.com, which was acquired by the brand in 2009, giving it a fresher look and making it more dynamic in terms of content (photos, slide-shows, ‘how to’ spots as well as articles, news and tips written by the experts of the industry will get posted on the website on a daily basis). The goal of the revamp is to make the online destination a women’s ‘best friend,’ which can tell her what is trendy and what’s not in the world of cosmetics.