Last year the iconic Malibu rum brand got three Pop & Street Art designs developed by So-Me, James Jarvis and Delta. Following the great success of the limited edition bottles the brand has decided to continue the re-redesign movement, and give itself to three magazines: Vice, Clark Magazine and Shoes-Up.

Malibu Rum is encouraging its consumers to share with their original musiс. To participate in the Radio Malibu project you should be of age to enjoy Malibu legally. You send your track, and once the music piece is approved and added to the play list,  you will receive an e-mail, confirming that he has become one of the musical contributors.

Malibu Rum – the Pernord Richard brand – launched an unusual project called Drink Mixer.

Malibu coconut rum brand has introduced its newest global advertising campaign – Radio Maliboom Boom. It brings the distinctly Caribbean spirit of Malibu to life with upbeat music and entertaining DJ personalities spreading their island vibe around the world.