
Pernod Ricard UK and digital agency Zone have rolled out a new Facebook app called Malibu VIP.
24 May 2012

Consumers like when brands offer them more than they expect and amaze them with new product offerings, which could never be predicted. Following in the footsteps of Diet Coke with its nail polish and
3 May 2012

Malibu, the well-known rum which sees taste innovation, beach partying culture and creative collaborations as essence of its brand style, is about to launch a new product...
1 November 2011

This winter, Malibu rum, will launch a limited edition bottle which fuses the magic of the winter season with an exotic Caribbean vibe. The Malibu Winter Limited Edition is white rum infused with real coconut flakes which float; mimicking the snowfalls of winter and creating a...
7 October 2011

In July Malibu Rum brings the 'Liquid Sunshine' coctail to the best US beaches and pools this summer with the Station Invasion Concert Tour, presented by Radio Maliboom Boom. That's the way Malibu sets the stage for a
1 July 2011

Summer is almost here. To celebrate the arrival of this season of fun, Malibu rolls out Limited Edition Summer ’11 bottle. Designed by up-and-coming artist Nikki Farquharson, this truly one of a kind collectible will be available in all major supermarkets from end...
20 April 2011

Malibu has something in stock for those who dream of living the beach bum lifestyle and worship at the altar of sun, sand and surf...
8 April 2011

December is the month to ‘Get Your Island On’ as Citrus, Cranberry Cherry and Mint all vie to become the newest addition to Malibu's vibrant...
2 December 2010

Malibu, the Caribbean rum brand well-known for its creative collaborations with artists and musicians, is going to unveil new festive blends in a few weeks...
18 October 2010

Malibu, the iconic rum brand, is celebrating summer with a launch of new limited-edition seasonal bottles. For three years in a row the brand in collaboration with various artists, unveils a new summer design. This time Malibu teamed up with the French brand
4 June 2010
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

