
Malibu, the well-known rum which sees taste innovation, beach partying culture and creative collaborations as essence of its brand style, is about to launch a new product...
1 November 2011

This winter, Malibu rum, will launch a limited edition bottle which fuses the magic of the winter season with an exotic Caribbean vibe. The Malibu Winter Limited Edition is white rum infused with real coconut flakes which float; mimicking the snowfalls of winter and creating a...
7 October 2011

In July Malibu Rum brings the 'Liquid Sunshine' coctail to the best US beaches and pools this summer with the Station Invasion Concert Tour, presented by Radio Maliboom Boom. That's the way Malibu sets the stage for a
1 July 2011

Summer is almost here. To celebrate the arrival of this season of fun, Malibu rolls out Limited Edition Summer ’11 bottle. Designed by up-and-coming artist Nikki Farquharson, this truly one of a kind collectible will be available in all major supermarkets from end...
20 April 2011

Malibu has something in stock for those who dream of living the beach bum lifestyle and worship at the altar of sun, sand and surf...
8 April 2011

December is the month to ‘Get Your Island On’ as Citrus, Cranberry Cherry and Mint all vie to become the newest addition to Malibu's vibrant...
2 December 2010

Malibu, the Caribbean rum brand well-known for its creative collaborations with artists and musicians, is going to unveil new festive blends in a few weeks...
18 October 2010

Malibu, the iconic rum brand, is celebrating summer with a launch of new limited-edition seasonal bottles. For three years in a row the brand in collaboration with various artists, unveils a new summer design. This time Malibu teamed up with the French brand
4 June 2010

Malibu is well-known for its collaborations with artists, and this time the alcohol brand invites every consumer to reveal his or her creative skills and draw a design of their own. The rum brand launched a white bottle Malibu U with four markers in the bright colours of...
27 April 2010

Last year the iconic Malibu rum brand got three Pop & Street Art designs developed by So-Me, James Jarvis and Delta. Following the great success of the limited edition bottles the brand has decided to...
11 December 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
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