Mars Chocolate North America announced today that SNICKERS® Brand, long known for providing affordable hunger satisfaction, has launched its new “Snackonomics Collect-and-Win Game,” offering more than 10,000 lucky real chocolate lovers a chance to win some sweet CHOMPENSATION.

The Twix caramel chocolate bar is continuing to add videos to its “pause” portfolio. The humorous and clear “Crooked Face” sport became a great addition to the range of the videos from the campaign. The commercial was made by the AlmapBBDO agency, Brazil.

The National Advertising Review Board is recommending Wrigley to change its advertising approach and do not use the claims like “most other gums just mask bad breath” in its Eclipse Gum ad spots without actual scientific confirmation. One of the company’s rival, Cardbury, and the NARB (the appeals division of the National Advertising Review Council, the ad industry’s self-regulatory system) are sure that Wrigley has gone too far when stating this.

Dove Promises chocolates will now have various holiday tips and hints under the wrappers. The idea (which, actually is not that new) comes from Martha Stewart, a well-known cook. Each candy now will have a suggestion on how to make the holidays better. Dove Promises chocolate candies, produced and distributed by a division of the confectionery giant Mars, will have a Martha Stewart logo.

Despite a GBP 1m marketing campaign with the Celebrity MasterChef winner Matt Dawson, the former rugby player starring, Mars Foods UK admits that PurAsia ethnic ‘gastrosexual’ meal kit show disappointing sales, thus have been pulled out.

The eco-fashion accessories company Ecoist has signed a licensing agreement with Mars Retail Group. By the terms of this agreement, Ecoist will manufacture a line of handbags made from the packaging of Mars products including M&M’s, Skittles, Twix, Snickers and Starburst brands.

Mars Drinks announced five new products under its FLAVIA brand. These additions include French Vanilla, Hazelnut and French Roast coffees and English Breakfast and Earl Grey teas.

Mars Snackfood US announced the results of an online voting for the city, “which is most in need” of sweet treats. So, Chicago was named the #1 city as a part of the Mars Real Chocolate Relief Act.

Mars is shifting creative duties on key brands including Snickers, Whiskas, Dove chocolates and Mars to ensure that each has a single agency in major markets.

Fling Chocolate, as the official chocolate of 61st Annual Primetime Emmy® Awards, announced the winner of this year’s first “Best Fling” Award, which recognizes and celebrates a female television celebrity for her ‘naughty but not that naughty’ character.

After the last-year merger, worth $23bn, Mars-Wrigley has revied its estimated GBP 80m media-buying business in the UK. The process is led by Mars’ head of media and marketing buying Martin King and media manager Paula O’Reilly.

Confectionery giant Mars launches this August the new promotional campaign in a bitesize category. The campaign has been supported by Warner Brothers Studio.

Mars Snackfood US announced today that its Snickers brand is teaming up with Feeding America to ‘Bar Hunger’ – a campaign to help the one in eight Americans struggling with hunger.