Sheba Signed Eva Longoria to Promote Premium Cat Food
Sheba, the premium cat food brand, has partnered with actress and TV star Eva Longoria for a new global campaign called ‘Follow Your Passion’. Longoria, who starred in Desperate Housewives, was chosen to share her passion for cats with millions of cat lovers around...
9 May 2012
M&M's Will Introduce the New Animated Spokesperson during Super Bowl XLVI
Brands are gearing up for Super Bowl XLVI, which is slated for February 5...
17 January 2012
Mickey Rourke Picks up the Baton from Anastasia Volochkova
SNICKERS®, one of the world’s leading chocolate bars brand, launches its TV commercial, ‘Snickers Bikers,’ starring Hollywood actor Mickey Rourke. ‘Snickers Bikers’ was filmed in Los Angeles. More than five hours were spent on shooting with the...
14 December 2011
Havas Media Has Unveiled the 2011 Meaningful Brands Research
Havas Media has released its 2011 Meaningful Brands Research. In the study about 300 global brands in 12 industry sectors were identified according to their meaningfulness for customers.
8 November 2011
Wrigley Is Celebrating Its 100th Anniversary in the UK
As it turns out, 2011 is a year of milestone anniversaries for a number of global brands—Coca-Cola celebrated its 125th anniversary in May,
31 October 2011
M&M's Opens Its Store in London
M&M's will open its first shop outside the States in London's Leicester Square tomorrow. The US chocolate brand that is worth around £1.7 billion and belongs to Mars, Inc follows the trend of so called 'retailtainment' where global brands use their flagship...
5 July 2011
Skittles: Cat, Hitchhiker, Cage Cop
Playing off the success of last year’s Touch the Rainbow TV commercial, we created original online content for the Canadian market that let them actually touch the Rainbow...
28 June 2011
Cannes Lions 2011: Winners Announced
Each year in June, the Côte d'Azur becomes the place with an overwhelming concentration of ‘lions’ (not animals, but beastly amazing advertising pieces) thanks to the Cannes Lions Festival of Creativity...
27 June 2011
Kraft Foods' Stride Launches a New TV Campaign Starring Shaun White
Today Kraft Foods' Stride is launching a new TV campaign by JWT, New York, starring extreme sports star Shaun White. The 'cool' teenager-oriented gum has redesigned its packaging, improved flavors and upgraded its name...
13 June 2011
Mars Supporting the National Archives Exhibition 'What's Cooking, Uncle Sam?'
Mars, Incorporated and its subsidiary Mars Food donated $100,000 to support the National Archives exhibition 'What's Cooking, Uncle Sam?' in Washington, D.C. The food exhibition explores the U.S....
8 June 2011
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