
Creative Italian brand MARTINI launched an innovative and creative global Facebook competition MARTINI KISSER CASTING to find the most stylish misbehavior and the best kissing specialist, a hero impersonating the drink’s motto MARTINI — LUCK IS AN ATTITUDE....
19 September 2011

The creativity of Domenico Dolce and Stefano Gabbana and the experience of the artisans of MARTINI® have created MARTINI® Gold by Dolce&Gabbana. A complex and precious aroma, made through the union of traditional techniques combined with...
8 September 2010

Dolce&Gabbana and Bacardi’s Martini, two of the most famed Italian brands, which have been collaboration for more than 10 consecutive years, announce an upcoming official launch of Martini Gold by Dolce&Gabbana, a new unique and stylish...
29 July 2010

This hot summer, the Russian portfolio of Martini sparkling wines, which already includes Martini Asti, Martini Brut and Martini Rose, welcomes a new addition, Martini Prosecco. This organic dry sparkling wine, produced in the north-eastern part of Italy, has apple and peach...
21 July 2010

Martini launches a special cocktail Martini Soda, a mix of Martini Bianco’s perfection and lightness of sparkling water. Chilled to 5 degrees C, Martini Soda unveils new facets of taste of iconic Martini Bianco.
27 April 2010

The history of the Bacardi company started when Facundo Bacardi Masso was born in a Spanish town of Sitges (Catalonia) in October 1814. In the 1820s his older brothers moved to a port city Santiago de Janeiro, trying to escape from the recession and yellow fever, and became...
4 March 2010

On January 28, at Theatre Centre "Na Strastnom", Moscow welcomed the most anticipated glamourous guest of the year - the famous English actor Jude Law, who became the face of Martini brand in Russia last year.Jude has visited Russia for the first...
2 February 2010

Christmas vacation is a good chance to spend time with your relatives and friends at home, or hang out at a festive party together. Anyway, you'll have a good time and lots of tender memories this New Year's Eve if you touch the fairy tail, created by Martini Rose and...
24 December 2009

Martini has launched two new varieties of Italian sparkling wines, Martini Prosecco and Martini Rosé, as an addition to Martini Asti sparkling wine brand. The new variants of Champaign introduced in UK just before the festive season are soft and sweet...
26 November 2009

The famouse UK actor Jude Law has recently been signed as a 'face' of the new advertising campaign for Martini Rosato in Russia.Its main visual concept is a mystic and irrational Tree of Wishes which involves the world's best...
30 October 2009
1 commentThe brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
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