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Sustainable Brands Conference 2012
  • MARTINI Is Looking for the Best Kisser

    MARTINI Is Looking for the Best Kisser

    Creative Italian brand MARTINI launched an innovative and creative global Facebook competition MARTINI KISSER CASTING to find the most stylish misbehavior and the best kissing specialist, a hero impersonating the drink’s motto MARTINI — LUCK IS AN ATTITUDE....

    19 September 2011

  • MARTINI® Gold by Dolce&Gabbana Unveiled in Milan

    MARTINI® Gold by Dolce&Gabbana Unveiled in Milan

    The creativity of Domenico Dolce and Stefano Gabbana and the experience of the artisans of MARTINI® have created MARTINI® Gold by Dolce&Gabbana. A complex and precious aroma, made through the union of traditional techniques combined with...

    8 September 2010

  • Martini and Dolce&Gabbana Unveil Martini Gold

    Martini and Dolce&Gabbana Unveil Martini Gold

    Dolce&Gabbana and Bacardi’s Martini, two of the most famed Italian brands, which have been collaboration for more than 10 consecutive years, announce an upcoming official launch of Martini Gold by Dolce&Gabbana, a new unique and stylish...

    29 July 2010

  • Martini Prosecco Sparkling Wine Comes to Russia

    Martini Prosecco Sparkling Wine Comes to Russia

    This hot summer, the Russian portfolio of Martini sparkling wines, which already includes Martini Asti, Martini Brut and Martini Rose, welcomes a new addition, Martini Prosecco. This organic dry sparkling wine, produced in the north-eastern part of Italy, has apple and peach...

    21 July 2010

  • Martini Soda: maximum of taste in mini-bottles

    Martini Soda: maximum of taste in mini-bottles

    Martini launches a special cocktail Martini Soda, a mix of Martini Bianco’s perfection and lightness of sparkling water. Chilled to 5 degrees C, Martini Soda unveils new facets of taste of iconic Martini Bianco.

    27 April 2010

  • Bacardi — Island Libre

    Bacardi — Island Libre

    The history of the Bacardi company started when Facundo Bacardi Masso was born in a Spanish town of Sitges (Catalonia) in October 1814. In the 1820s his older brothers moved to a port city Santiago de Janeiro, trying to escape from the recession and yellow fever, and became...

    4 March 2010

  • All That Glam 2010 with Jude Law and Martini

    All That Glam 2010 with Jude Law and Martini

    On January 28, at Theatre Centre "Na Strastnom", Moscow welcomed the most anticipated glamourous guest of the year - the famous English actor Jude Law, who became the face of Martini brand in Russia last year. Jude has visited Russia for the first...

    2 February 2010

  • Martini Rose and Pierre Henri Matisse wish you Merry Christmas!

    Martini Rose and Pierre Henri Matisse wish you Merry Christmas!

    Christmas vacation is a good chance to spend time with your relatives and friends at home, or hang out at a festive party together. Anyway, you'll have a good time and lots of tender memories this New Year's Eve if you touch the fairy tail, created by Martini Rose and...

    24 December 2009

  • Martini Introduces Martini Prosecco and Martini Rosé to UK

    Martini Introduces Martini Prosecco and Martini Rosé to UK

    Martini has launched two new varieties of Italian sparkling wines, Martini Prosecco and Martini Rosé, as an addition to Martini Asti sparkling wine brand. The new variants of Champaign introduced in UK just before the festive season are soft and sweet...

    26 November 2009

  • Jude Law is starring in the new Martini Rosato campaign

    Jude Law is starring in the new Martini Rosato campaign

    The famouse UK actor Jude Law has recently been signed as a 'face' of the new advertising campaign for Martini Rosato in Russia. Its main visual concept is a mystic and irrational Tree of Wishes which involves the world's best...

    30 October 2009

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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