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Maybelline New York is welcoming a new spokesmodel, Charlotte Free, who will promote the brand’s product with her iconic extravagant touch. To announce the partnership, the brand has launched a bizarre spot staring the newcomer and Patrick Pope, P’Trique of viral videos ‘Sh*t Fashion Girls Say’ on Maybelline New York’s official channel on YouTube. Titled ‘#TopChicret —Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World,’ it is telling the good news in a humorous and light-hearted manner, mimicking the way the information spreads in the chick gals world.

L'Oréal's Maybelline NY has launched a new digital campaign in Russia giving Russian girls the opportunity to appear on the billboard on Times Square and win a trip to New York City.

In celebration of beautiful, confident women, Diet Pepsi presents the taller, sassier new Skinny Can at New York's Fall 2011 Mercedes-Benz...