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Last week, the charitable auction #InstaHeartAuction was launched to help people trade the stuff their "exes" gifted them. All the proceeds will go to the Heart Research UK.
Chevy is urging people from across the globe to share their own experiences of discovering fresh things and emotions in this old world.
Nespresso has made real people and emotional moments the core element of its first-ever Australian advertising campaign, “Nespresso Coffee Moments.”
Sony Mobile Communications has entered the second stage of its 'Made of Imagination' campaign, promoting Xperia smartphones and its entertainment features.
IKEA has released a teaser which shows that its 2013 catalog will be interactive.
IKEA has followed other brand initiatives in airport lounges and unveiled a VIP lounge in the Terminal 3 of de Gaulle. This is similar to what Grey Goose and Virgin Atlantic created in London’s Heathrow T3 last year, but promotes the brand’s products, furniture and textile directly offering visitors to try it out while waiting for an airplane.
McCann Buenos Aires has created the campaign 'Jugátela' (Play the Game) with the spots 'Fiesta' and 'Bici' along with graphics and street advertising to communicate the launch of its new product: Bubbaloo Cupido, the Bubbaloo brand of Kraft Foods.