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The study reveals that Apple continues to be the most valuable global brand and is now worth $185bn, followed by two other technology giants, Google ($113bn) and IBM ($113bn).
McDonald’s has unveiled a new eye-catching packaging design, which is fun and educational at the same time.
Shot by Leo Burnett London, the spot shows a moment of 'life' of a Mcbite aka meteor in a whimsical little world doodled on a napkin.
McDonald’s has changed its name in Australia—now, consumers can spot the McDonald’s Aussie nickname, Macca’s, on the iconic arches signage at selected restaurants across the country.
This season, McDonald’s is revealing a new Santa Claus, a postman. The fast-food chain has released a new ad...
Hot on the heels of the recent success of the "Our Food. Your Questions" interactive platform launched by McDonald's Canada in a bid to become even more transparent, honest and closer to consumers, the company now is amplifying the online activities on the site and Facebook app with an advertising campaign. It includes 30-second TV spot, digital takeovers, wild postings, full motion video projections and transit dominations in key markets across Canada.
McDonald's India has announced its plans to go completely vegetarian. The fast food giant will open its first vegetarian-only location next year near the Golden Temple, a pilgrimage site sacred to Sikhs located in Amritsar in northern India.
McDonald’s UK’s ‘We All Make The Games’ launched in June is gaining momentum. The £10 million advertising campaign uses all media channels to celebrate the London 2012 Olympic and Paralympic Games and its participants.