We always wonder is there a smarter and more realistic way to communicate with mass audience (not intellectual minority) on social media or in frames of global marketing it inevitably contracts to a word-free system?
While Hungarian customers enjoy a newly launched bag/tray, the company's global management is to restructure the business and revise priorities.
A new report by Morgan Stanley, aimed to reveal why people stop buying fast food from the biggest chains, sheds light on real McDonald's problem —the food and customers' perception of its quality.
The new short-term loyalty program "Pay with Lovin'" was announced in a TV ad aired during Super Bowl on Sunday.
The roundup of the latest marketing news from the five big-name global brands.
The company's long-standing advertising partner Leo Burnett has once again set a course for "things that matter"—capturing either happy or sad moments of our life.
"This partnership will allow us to leverage each company's best-in-class capabilities, putting us in a prime position to drive further category growth," commented Nina Barton, vice president of Coffee for Kraft Foods, McDonald's coffee supplier.
McDonald’s UK is rolling out a new campaign to celebrate examples of positive impact of the brand.