Over a half (55%) of UK adults have stopped browsing sites and looking for new content and products—instead they stick to two-three trusted sources of information. This data comes from the global media agency Carat’s Consumer Connection System research tool surveying 11,000 UK consumers and their media behaviour annually.
There are already a number of big predictions for 2015. Royal births and NASA space landings aside, 2015 will see a significant change to the world of media—and, in turn, a further evolution in the advertising landscape. Innovations in technology mean we are able to merge our experiences between print and digital media, allowing the two platforms to operate in complete synergy.
Earlier in October, the media agency OMD UK in partnership with the UK’s leading publishing company Time Inc. UK presented the results of their second-year joint research project aimed to better understand the ever-changing British society—the report called The Future of Britain, and its specific part The Future of Families.
Benetton’s COLORS magazine, which explores various facets of modern life, has released its #86 issue dedicated to contemporary journalism. Under the new theme, “Making the News,” the brand provides an insight into the changing world of the journalism today, which is greatly influenced by technology, economy and many other crucial factors.
The BMW Magazine that the automaker has been publishing since 1989 will become a 100-page-thick lifestyle magazine. The new format boasts of a title ‘Driven’ and will be published twice a year, covering articles on driving, life stories, art, design and fashion. The first issue in the new format will be released this October.