popular Consumer Insight
Millenials, in particular, trust friend's recommendations most of all—49% of them prefer information from friends rather than ads.
Consumers want unique content; quirkiness and novelty isn’t enough anymore. Instead, the experience has to be useful, engaging, timesaving or shareable.
Evolution from "big data" to "intelligent data," controlled second-screen synchronization, more creative and "brand-aware" programmatic, boom of native ads, invasion of ads on Vine—these and five other trends have been spotted by Kantar's media analytics company.
The study has uncovered three main trends that will reposition the traditional views on family as an institution.
The site openly accepts articles from contributing authors, however, "only highly engaging stories with the potential to create positive change will be featured."
Benetton’s COLORS magazine, which explores various facets of modern life, has released its #86 issue dedicated to contemporary journalism.
The report predicts that consumers will rather have higher expectation of "intelligent" digital ads, thus, brands in 2013 will need to deliver more sophisticated campaigns.
The BMW Magazine that the automaker has been publishing since 1989 will become a 100-page-thick lifestyle magazine. The new format boasts of a title ‘Driven’ and will be published twice a year, covering articles on driving, life stories, art, design and fashion. The first issue in the new format will be released this October.