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The $28 billion deal ($23.3 billion plus debt) is to be finalized later this year.
The Swedish car brand Saab changes its logo—the visual identity drops the legendary crowned red griffin.
To reach younger consumers, French cosmetics giant L’Oréal acquires U.S. makeup California-based brand Urban Decay, which turned 16 this year. The company doesn’t say much about the financial side of the deal, but it is estimated at around $250-300 million.
Along with facilitating piracy within its search engine, Google announces the acquisition of all of John Wiley & Sons Inc.'s travel assets, including the Frommer's brand. With the move Google will expand its local services and own about 350 travel guides and the Frommers.com travel-planning website.
Volkswagen Aktiengesellschaft and Porsche Automobil Holding SE have announced they will create the integrated automotive group. According to the statement, Porsche will be contributed to the Volkswagen Group starting August 1.
Just two months ago we saw Identica announce an unprecedented form of partnership with Hyphen, and now another company -- The Brand Union -- is revealing its partner ties with Digit.
Now it seems that adding a successful digital expert to a plethora of network-owned traditional full-service ad agencies is becoming a hot trend for the world's media giants this year.
Two largest drugstore companies of the USA and UK—Walgreen Co and Alliance Boots respectively—have started merging to “create the first global pharmacy-led, health and wellbeing enterprise."