
Following its ‘Legendary Football’ ad campaign, Heineken has launched a limited-edition version dedicated to the 1873 label and in collaboration with KLM Royal Dutch Airlines.
9 November 2011

illy has been blending art and coffee for decades, and one of the most striking results of such a mix is its illy Art Collection, which now...
27 October 2011

Following their previous project with Heineken on ‘musical’ limited edition cans back in May 2011, Paris-based Raison Pure team have continued collaboration with the...
13 September 2011

Asian Paints is India’s largest paint company and is ranked amongst the top ten Decorative Coatings companies in the world—its reputation comparable with the best in terms of both innovativeness and reliability. Over time its name has become synonymous with the joy of home...
31 August 2011

PepsiCo Beverages Turkey has signed an agreement with Rexam Beverage Can to design a can for Pepsi Istanbul's new limited-edition lemon and mint twist on the classic soda. The promotional cans and flavors are seasonal products for summer 2011.
18 August 2011

Celebrating its 125 anniversary, Coca-Cola introduces a new look of its Diet Coke can. The Diet Coke that was first introduced in 1982, will change its can image and appear on shelves in the U.S. stores in September.A magnified segment of the...
17 August 2011

Nestlé’s Quality Street, the nation’s favorite wrapped chocolates and toffees, is celebrating the upcoming nuptials of HRH Prince William and Kate Middleton with a special limited edition tin...
4 April 2011

illy is one of the biggest fans of contemporary art and contently proves it by launching themed projects and awards as well as...
30 March 2011

In a growing, highly dynamic market, illy intends to confirm its quality-led leadership and to actuate a series of emotion-driven steps to establish a more engaging, affective relationship with its audience and attract new consumers. To refresh visual identity of the...
14 March 2011

Award winning packaging design agency Orhan Irmak Design developed new packaging solutions for TAÇ Freemood home textile brand with an emphasis on secondary usage.
16 December 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

