The #2 brand last year, #8 in 2011 and #36 in the inaugural 2000, Apple has pushed the iconic soda brand as far as the third slot, while Google has ranked second (+34%, $93.2 billion).
The study aims to measure the positive activity and the benefits delivered by 700 brands in 12 key areas of life: health, happiness, financial, relationships and community to name a few.
Skype's latest campaign, “Stay Together” by via Pereira & O’Dell, features a series of stories that pull hard on emotional strings.
Microsoft is aiming to make Internet surfing safer for kids. The tech company will soon introduce Bing For Schools, an opt-in program across the U.S., designed to deliver web search results appropriate for children.
The program will be delivering the hottest emerging bands direct to the living room, engaging the audience in what’s going on the screen.
Microsoft is focusing on businessmen in its latest campaign, aimed to promote MS Dynamics, a family of EPR and CRM software applications, among business users.
Microsoft celebrates its major achievements of 2012 in a new video, which was revealed on 12.12.12. The magic of the number 12 has been highlighted in the new spot, which features a dozen of milestone Microsoft moments. While Google, Facebook and Twitter celebrate hot topics that generated most buzz across the globe, Microsoft narrows the “search” to its own realm.
24 interactive touch screens will be placed in shopping malls and cinemas across the country, allowing visitors to personalise their own Windows Phone Start screens. This user-generated content then will be delivered as a national DOOH campaign to 450 screens.