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Sustainable Brands Conference 2012
  • Under Cover Milka Cows

    Under Cover Milka Cows

    Treasure is something you should hide. With this in mind, the Ogilvy Advertising group developed a hilarious ad for the Milka brand chocolate, which is definitely precious. In the spot the cows are trying to disguise themselves...

    21 April 2010

  • Christmas Miracles from Milka

    Christmas Miracles from Milka

    The chocolate brand Milka is continuing to deliver the pleasures of the Alps world to those who just can’t live without sweet treats. The online campaign, which was developed by the Ogilvy agency, is rolled out on the Russian market. The company is spreading the...

    23 December 2009

  • Landor: 'Sweet' Design for Milka's Amavel

    Landor: 'Sweet' Design for Milka's Amavel

    Landor has finished a new design and name system for Amavel, the premium segment within the Milka range. The challenge was to interpret the Milka wave and product depiction in a more emotional and...

    18 December 2009

  • Mini Milka Went on Tour

    Mini Milka Went on Tour

    This Septemper Kraft Foods Rus, the Russian division of the global food producer, launched the new format of well-known chocolate brand Milka - mini bars of 38 g. In order to promote the new product on the market the special promotional campaign 'Mini Milka...

    10 December 2009

  • Travelers Like Milka’s 'Alpine goodness'

    Travelers Like Milka’s 'Alpine goodness'

    Milka became extremely popular and welcomed in airports (of Spain, Germany, Turkey and other countries) thanks to Kraft Foods World Travel Retail’s strong promotional 'Alpine world' campaign named ‘Enjoy the Alpine Goodness of...

    2 December 2009

    1 comment
  • Milka Mini Bars Carries away to the Alpine World

    Milka Mini Bars Carries away to the Alpine World

    This autumn Ogilvy Group Russia launched an intergrated ad campaign for a sweet Kraft Food's brand Milka on the Russian market.  The concept is based on idea that a little piece of chocolate (Milka, of course) brings you to an ideal world of Alpine Mountains....

    26 November 2009

  • Milka and Eurosport partnership

    Milka and Eurosport partnership

    Milka signed a new deal with Eurosport to promote its association with winter sport and its sponsored ski team - Milka Ski Girls. It includes advertisement during the Eurosport's coverage of the Alpine Ski World Cup and the Alpine...

    29 October 2009

  • Milka’s new range packaging design

    Milka’s new range packaging design

    Milka, the leading European best-selling chocolate brand of Kraft Foods, food processing conglomerate heardquarted in North America, has launched a limited edition of Milka Olympia Range: Milka Gold, Milka Silver, and Milka Bronze, three delicious varieties competing for the...

    4 July 2008

    1 comment

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Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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