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  • Under Cover Milka Cows

    Under Cover Milka Cows

    Treasure is something you should hide. With this in mind, the Ogilvy Advertising group developed a hilarious ad for the Milka brand chocolate, which is definitely precious. In the spot the cows are trying to disguise themselves...

    21 April 2010

  • Christmas Miracles from Milka

    Christmas Miracles from Milka

    The chocolate brand Milka is continuing to deliver the pleasures of the Alps world to those who just can’t live without sweet treats. The online campaign, which was developed by the Ogilvy agency, is rolled out on the Russian market. The company is spreading the...

    23 December 2009

  • Landor: 'Sweet' Design for Milka's Amavel

    Landor: 'Sweet' Design for Milka's Amavel

    Landor has finished a new design and name system for Amavel, the premium segment within the Milka range. The challenge was to interpret the Milka wave and product depiction in a more emotional and...

    18 December 2009

  • Mini Milka Went on Tour

    Mini Milka Went on Tour

    This Septemper Kraft Foods Rus, the Russian division of the global food producer, launched the new format of well-known chocolate brand Milka - mini bars of 38 g. In order to promote the new product on the market the special promotional campaign 'Mini Milka...

    10 December 2009

  • Travelers Like Milka’s 'Alpine goodness'

    Travelers Like Milka’s 'Alpine goodness'

    Milka became extremely popular and welcomed in airports (of Spain, Germany, Turkey and other countries) thanks to Kraft Foods World Travel Retail’s strong promotional 'Alpine world' campaign named ‘Enjoy the Alpine Goodness of...

    2 December 2009

    1 comment
  • Milka Mini Bars Carries away to the Alpine World

    Milka Mini Bars Carries away to the Alpine World

    This autumn Ogilvy Group Russia launched an intergrated ad campaign for a sweet Kraft Food's brand Milka on the Russian market.  The concept is based on idea that a little piece of chocolate (Milka, of course) brings you to an ideal world of Alpine Mountains....

    26 November 2009

  • Milka and Eurosport partnership

    Milka and Eurosport partnership

    Milka signed a new deal with Eurosport to promote its association with winter sport and its sponsored ski team - Milka Ski Girls.It includes advertisement during the Eurosport's coverage of the Alpine Ski World Cup and the Alpine...

    29 October 2009

  • Milka’s new range packaging design

    Milka’s new range packaging design

    Milka, the leading European best-selling chocolate brand of Kraft Foods, food processing conglomerate heardquarted in North America, has launched a limited edition of Milka Olympia Range: Milka Gold, Milka Silver, and Milka Bronze, three delicious varieties competing for the...

    4 July 2008

    1 comment

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Expert Columns

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While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

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