
Treasure is something you should hide. With this in mind, the Ogilvy Advertising group developed a hilarious ad for the Milka brand chocolate, which is definitely precious. In the spot the cows are trying to disguise themselves...
21 April 2010
The chocolate brand Milka is continuing to deliver the pleasures of the Alps world to those who just can’t live without sweet treats. The online campaign, which was developed by the Ogilvy agency, is rolled out on the Russian market. The company is spreading the...
23 December 2009

Landor has finished a new design and name system for Amavel, the premium segment within the Milka range. The challenge was to interpret the Milka wave and product depiction in a more emotional and...
18 December 2009

This Septemper Kraft Foods Rus, the Russian division of the global food producer, launched the new format of well-known chocolate brand Milka - mini bars of 38 g. In order to promote the new product on the market the special promotional campaign 'Mini Milka...
10 December 2009
Milka became extremely popular and welcomed in airports (of Spain, Germany, Turkey and other countries) thanks to Kraft Foods World Travel Retail’s strong promotional 'Alpine world' campaign named ‘Enjoy the Alpine Goodness of...
2 December 2009
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This autumn Ogilvy Group Russia launched an intergrated ad campaign for a sweet Kraft Food's brand Milka on the Russian market. The concept is based on idea that a little piece of chocolate (Milka, of course) brings you to an ideal world of Alpine Mountains....
26 November 2009
Milka signed a new deal with Eurosport to promote its association with winter sport and its sponsored ski team - Milka Ski Girls.It includes advertisement during the Eurosport's coverage of the Alpine Ski World Cup and the Alpine...
29 October 2009
Milka, the leading European best-selling chocolate brand of Kraft Foods, food processing conglomerate heardquarted in North America, has launched a limited edition of Milka Olympia Range: Milka Gold, Milka Silver, and Milka Bronze, three delicious varieties competing for the...
4 July 2008
1 commentThe brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
