
Treasure is something you should hide. With this in mind, the Ogilvy Advertising group developed a hilarious ad for the Milka brand chocolate, which is definitely precious. In the spot the cows are trying to disguise themselves...
21 April 2010
The chocolate brand Milka is continuing to deliver the pleasures of the Alps world to those who just can’t live without sweet treats. The online campaign, which was developed by the Ogilvy agency, is rolled out on the Russian market. The company is spreading the...
23 December 2009

Landor has finished a new design and name system for Amavel, the premium segment within the Milka range. The challenge was to interpret the Milka wave and product depiction in a more emotional and...
18 December 2009

This Septemper Kraft Foods Rus, the Russian division of the global food producer, launched the new format of well-known chocolate brand Milka - mini bars of 38 g. In order to promote the new product on the market the special promotional campaign 'Mini Milka...
10 December 2009
Milka became extremely popular and welcomed in airports (of Spain, Germany, Turkey and other countries) thanks to Kraft Foods World Travel Retail’s strong promotional 'Alpine world' campaign named ‘Enjoy the Alpine Goodness of...
2 December 2009
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This autumn Ogilvy Group Russia launched an intergrated ad campaign for a sweet Kraft Food's brand Milka on the Russian market. The concept is based on idea that a little piece of chocolate (Milka, of course) brings you to an ideal world of Alpine Mountains....
26 November 2009
Milka signed a new deal with Eurosport to promote its association with winter sport and its sponsored ski team - Milka Ski Girls. It includes advertisement during the Eurosport's coverage of the Alpine Ski World Cup and the Alpine...
29 October 2009
Milka, the leading European best-selling chocolate brand of Kraft Foods, food processing conglomerate heardquarted in North America, has launched a limited edition of Milka Olympia Range: Milka Gold, Milka Silver, and Milka Bronze, three delicious varieties competing for the...
4 July 2008
1 comment“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

