popular Consumer Insight
If to ask anyone who are the most active on Instagram teenagers, answers can be Chinese, American, maybe Brazilian or Russian. But not Polish, teens from not so big country in Eastern Europe (#36 by population). Read details of social media phenomenon in new Popsop Research.
Consumers who buy an unusual bar in a promotional packaging can decide whether they want to claim this morsel back or give it to their dear ones.
Treasure is something you should hide. With this in mind, the Ogilvy Advertising group developed a hilarious ad for the Milka brand chocolate, which is definitely precious. In the spot the cows are trying to disguise themselves as other farm animals or even vehicles to hide the secret of Milka’s delicious and creamy milk.
The chocolate brand Milka is continuing to deliver the pleasures of the Alps world to those who just can’t live without sweet treats. The online campaign, which was developed by the Ogilvy agency, is rolled out on the Russian market. The company is spreading the holiday spirit with the help of Santa Claus, dancing snowmen, gifts in bright holiday packaging and fun activities.
Landor has finished a new design and name system for Amavel, the premium segment within the Milka range. The challenge was to interpret the Milka wave and product depiction in a more emotional and indulgent way to communicate a premium positioning. In addition the new line DUO, a premium double-filled chocolate, was added to the existing Amavel portfolio.
This Septemper Kraft Foods Rus, the Russian division of the global food producer, launched the new format of well-known chocolate brand Milka - mini bars of 38 g. In order to promote the new product on the market the special promotional campaign 'Mini Milka Tour' was launched in the biggest Russian cities - Moscow and St.Petersburg.
Milka became extremely popular and welcomed in airports (of Spain, Germany, Turkey and other countries) thanks to Kraft Foods World Travel Retail’s strong promotional 'Alpine world' campaign named ‘Enjoy the Alpine Goodness of Milka’. Around the world Milka presented chocolate samples to travelers so that they could enjoy the great taste of products and know more about the product range.
This autumn Ogilvy Group Russia launched an intergrated ad campaign for a sweet Kraft Food's brand Milka on the Russian market. The concept is based on idea that a little piece of chocolate (Milka, of course) brings you to an ideal world of Alpine Mountains.