popular Consumer Insight
Technological 'native-ness' is not the only trait that differs the two younger consumer age groups, a research by the Futures Company finds.
Further ‘retailization,’ digitalization, and ’Millenialization.’
Interestingly, they rely on 'family and friends' referrals more than Gen X and Boomers, while rate ease of doing business over the vendor's reputation for superior quality.
The study found that 72% of the U.S. Centennials agreed that "having new stuff was overrated when what I had already was good enough."
Millennials, Gen Y, or whatever you want to call them, are not the beer-drinking, cigarette-smoking partygoers of yesteryear.
Every time someone uses the hashtag #PepsiChallenge on social media, PepsiCo will donate $1 to the Liter of Light, a nonprofit that provides sustainable lighting to more than 18 developing countries in the deprived regions of the world.
Although nearly two-thirds (62%) of Millenials agree that the right online content increases brand loyalty, just 32% think that modern brand communications are any helpful to them.
80% of the surveyed Millenial respondents consider sustainable packaging as an important factor of purchasing decision.