Miller Lite Wants to Know: How Will You Punch It?
Miller Lite is giving its cans a second tab for a smoother pour, and inviting beer drinkers to have fun opening it. The Punch Top Can increases airflow, reducing glug and resulting in an improved, smoother pour that highlights the great pilsner taste of Miller Lite. The second...
27 April 2012
Miller Lite Re-Launches ‘It’s Miller Time’ Tagline with a Sociable Twist
New ideas are often sourced from previous approaches. Miller Lite has returned to the old ‘It’s Miller Time’ tagline (now it has a new meaning) to encourage Americans to spend more time with their friends—not only for a beer. While in the previous campaigns under this...
3 April 2012
Miller Lite Saves Summer with Taste Points, Epic Prizes
Miller Lite is encouraging beer drinkers across the USA to ‘save their summer’ by collecting Taste Points and submitting them for the chance to win epic prizes. The program running from May 1 through July 31 allows...
25 April 2011
SXSW 2011 in Facts, Brands and Faces
The 18th annual SXSW®(The South by Southwest) Music and Media Conference is gaining momentum. One of the most notable events in the area of independent movie, music industry as well as emerging interactive technologies is now taking place in Austin, Texas. This year the event is held from March...
16 March 2011
Miller High Life to Become the Official Beer of Average Americans
In the age when big brands spend huge sums of money to get celebrities participating in their ad campaigns, Miller High Life took a different path. The beer producer has turned to goodwill marketing, appealing to the average American and announced itself "the Offical Beer of...
26 January 2011
Top 10 Global Rebrands of 2010
This year was quite a controversial one for brands, which decided to update their logos and global overall look—well-accepted, slightly noticeable or even completely disastrous. We at Popsop have flipped through the news of 2010 and made up a list...
21 December 2010
Disco-Themed Campaign for Miller from Deluxe 361
In May 2010, SabMiller Rus launched a new phase of its "It’s Miller Time!” campaign for the Miller beer brand in Russia. The promotion, which was developed by the Deluxe 361 agency, focuses on the...
6 July 2010
MillerCoors Strives to Raise $1 Million for War Veterans
MillerCoors LLC is encouraging to collect bottle caps and can tabs and at the same time to benefit veterans that have served in Iraq and Afghanistan. Via their Miller High Life brand and in cooperation with the Iraq and Afghanistan Veterans of America the company has...
28 June 2010
Miller High Life Refreshes Packaging Design While Maintaining Brand's Heritage
Miller High Life brought a new look to store shelves last month with the debut of new primary and secondary packaging across all bottle and can offerings. The new packaging for Miller High Life and Miller High Life Light features a cleaner, more streamlined look, while...
1 June 2010
Miller Lite — Be a Man
Miller Lite has launched a series of spots to prove that original light beer is not only for ladies, and male consumers should not lose the real reason to drink beer. If they buy it just because it contains less alcohol, they are women. The idea is a bit sexist,...
29 April 2010
Our Partners
Call for interviewees 2012
Interview
Trends
Expert Columns
