MGD 64 rewards 64th place category finishers at runner's competition
To celebrate its first year as the official beer sponsor of the 2009 ING Philadelphia Distance Run, and add a little fun and excitement for runners, MGD 64 today announced it will award an exclusive prize pack to the 64th place finisher in each age category....
16 September 2009
1 comment
Miller presents the exhibition "Brands and contemporary art" in Russia
The art project '100 people of our land' and Miller beer have opened a series of exhibitions called "Brands and contemporary art" in St. Petersburg, Russia. It combines the works of different artists created in various genres - from paintings to digital arts which use...
27 August 2009
1 comment
MillerCoors tests bag-in-box beer packaging in US
Miller Lite and Coors Lite soon will be available in a new unusual format - draft beer in 1.5-gallon bag-in-box. Such an innovative pack format was introduced by MillerCoors to revitalise sales while beer consumption decreases in recession.
5 August 2009
Miller cans: "Create Your Future"
On 25th July Miller Russia announced the winners of contest called "Create Your Future". The aim was to choose the best design from 500 submitted works which will be printed on the new collectible cans series this year....
28 July 2009
Molson Coors to market C2 lager in single-alcohol unit bottle
Forth world's largest brewery Molson Coors is to launch its low-alcohol lager brand C2 in a bottlecontain just '1 unit' of alcohol.
15 July 2009
Miller promotes live music event The Mill
Miller Brands, the subsidiary of SABMiller plc in UK, has run an ad campaign to highlight Miller Genuine Draft's sponsorship of the Mill - live music events, which is held in Glasgow and Edinburgh.
19 June 2009
1 comment
MillerCoors launchs New Coors Light Cold Activated Cans in small formats
US beer drinkers will be always ensured their beer 'As Cold As the Rockies' with mountains that turn blue on New Cold Activated Can.A nationwide cold front is forecasted to arrive today May 15 in the form of the new 8-, 10-, 12- and...
15 May 2009
Coors to launch new 99 Calorie beer
Molson Coors is launching packs that flag up the calorie count of a 33cl bottle of Carling lager. The 99-calorie bottle packs are aimed at attracting more women to the brand, which will be advertised in specialist women’s media for the first time....
24 April 2009
Miller Chill gets a makeover with new packaging and only 100 Calories
Miller Chill, the beer that established the light lime beer category in 2007, is bringing a new look and taste to beer drinkers this summer.Newly reformulated Miller Chill, now with just 100 calories per 12-ounce bottle and all new packaging, is a change of pace...
22 April 2009
Grolsch to brew Miller Genuine Draft
SABMiller has confirmed that its Grolsch brewery will produce Miller Genuine Draft for the Irish market, replacing a contract with Heineken Ireland.Netherlands-based Grolsch, which was bought by SABMiller last year for EUR816m (US$1bn), will begin...
5 March 2009
Partner Section
Call for interviewees 2012
Research
Interview
Research
Expert Columns
