popular Consumer Insight
Craving for comfortable and easy daily life, customers don't want to feel themselves a target in the marketing games.
Just 47% of the respondents in 2013 against 66% in 2012 were interested in any kind of news about brands or in the engagement with a brand.
Of the 33 countries, only 14 are “above normal” in terms of their motivations to spend time online, leaving the U.K., U.S., Australia and Japan in the end of the list.
Fun digital 'running' experience was created to introduce new Lunarglide+ running shoes on the local market.