Every year the WPP-owned consumer insight and trends research agency Mindshare analyses the most recent global cultural trends that impact the marketing and communications strategies of the biggest brands. None of the top 10 “Culture Vulture” 2015 trends would be a revelation for marketers or strategic decision makers, however, some findings might be noteworthy.

The global media agency Mindshare has recently released a report with a somewhat provocative headline “Digital Culture and the Digital Normal Index,” which defines the level of the so-called digital “normalness” or “abnormalness” by country. Put simply, it gives a deep insight into what drives us to chat online, listen to music, watch movies, blog or play games on the Internet.