MINI is the fastest car brand ever in delivering new competitions to its broad creative community. The carmaker is rolling out another contest, “Framed,” on its MINI Space platform, urging its fans to play with edges, the element that is usually considered just a background. The submissions should now put the focus not on the object in the photo, but the way it is framed within the picture.

MINI, an auto brand with British roots, is unveiling its latest model range that marks a profound change in the car’s appearance and technology. The new MINI is 10 cm longer, 4 cm wider and 7 mm taller than the previous version, and it has also got a longer wheelbase of 2,8 cm. While growing bigger in terms of physical dimensions, the car has also evolved technically, featuring new controller devices, futuristic display designs and more.

The auto brand MINI, which has been rolling out its Not Normal campaign with a bunch of odd but smart efforts, has recently made quite a traditional addition to its MINI Lifestyle Collection. The range of branded goods that includes apparel, toys, bicycles, bags, luggage, and other lifestyle accessories, is now broadened with a collection of five sophisticated sport watches. The timepieces are said tocontinue the brand’s tradition of functionality and ease of use.

MINI is exploring the new facet of “non-normality” in the new effort which invites the UK audience to trade their creative ideas for a chance to get a new MINI car. The initiative, rolling out as part of a broader “Not Normal” campaign, calls consumers to submit their creative thoughts as a bid in the auction for the vehicle of choice. Money is not accepted here, only unconventional approach is welcome.

The U.K. edition of the global “Not Normal” campaign showcases different unconventional incarnations of MINI cars, which have been re-imagined by the brand’s fans for pleasure, not for money or fame. Still, fame is to come to some of them, drawn by the latest marketing effort, developed by iris Worldwide. The brand has sourced around the web some images of the avant-garde MINI-inspired inventions—ranging from a cake to a “bug” MINI car with human legs— to turn them into ads.