Fast growing American market of functional beverages sees two fresh new brands.
The sauce and condiment categories are busting with products trying to appeal to a consumer in search of new tastes and authentic experiences. Mina Harissa is a new premium Moroccan red pepper sauce simple made with six natural ingredients (red bell pepper, red chili pepper, garlic, olive oil, vinegar, salt) and comes in three flavours (mild, medium, spicy).
Hiro Sake is a premium spirit, imported from Japan that will distinguish itself in the US market as a traditional Sake spirit with a contemporary style. Its central brand concept—the first premium Sake, imported from Japan to the US to demystify traditional Sake with a simple message and compelling story—needed to be expressed in a way that connects with the international spirits consumer.
Honeydrop, a challenger brand launched in 2008 by David Luks and initially designed by Pearlfisher, has been recently rebranded by the New York-based brand-design partnership Monday Collective.