Diet Mountain Dew, Brisk and Starbucks Ready-To-Drink Beverages Grow to be Billion-Dollar Brands for PepsiCo
PepsiCo announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink (RTD) beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo's portfolio of billion-dollar brands to 22. PepsiCo offers the...
27 January 2012
Mountain Dew Offers Facebook’s Timeline Covers to Fans
Brands are trying to make use of the new feature, Facebook’s Timeline, which has been rolling out globally starting last week, and incorporate it into their communication with fans. Now, Facebook Timeline is not open for brands, so they have...
21 December 2011
Burton Snowboards and Mountain Dew Making Apparel out of Recycled Plastic Bottles
Burton Snowboards and PepsiCo's Mountain Dew have partnered to work on improving sustainability in apparel and outerwear. The brands will be collaborating during the 2012 and 2013 product seasons to change the way outerwear and apparel are made and searching the...
17 November 2011
Mountain Dew Supports the Release of ‘Twitter Sensation’ Mac Miller's Debut Album
Supporting emerging artists is in DNA of the Mountain Dew bubble drink brand, which...
9 November 2011
Jeep Launching ‘Call of Duty: Modern Warfare 3’ Campaign to Promote 2012 Wrangler
The Jeep brand is rolling out a new ad campaign to promote its 2012 Jeep Wrangler. The campaign called ‘Call of Duty: Modern Warfare 3’ blurs the boarders of reality and encompasses broadcast, print, digital, social media, experiential events and an out-of-home placement...
8 November 2011
4sight and PepsiCo Team up to Create Ownable Brand Equity with New Mountain Dew
To energize the Mountain Dew brand, 4sight inc., the New York-based design and innovation firm collaborated with PepsiCo to craft a new distinctive PET bottle design for the beverage that reflects its core...
25 July 2011
Mountain Dew Invites Its Facebook Fans to Create a Street Art Masterpiece
Today, street art is one of the favourite fields when it comes to consumer engagement. Red Bull, HUGO,
22 July 2011
Diet Mountain Dew Makes Guys Race Mowers in a New Ad Campaign
PepsiCo's Diet Mountain Dew launches a new summer ad campaign targeted at U.S. consumers who want a low-calorie alternative of their favorite beverage. Featuring a strap line 'Diet Tastes Better on the Mountain,' the campaign kicks off with
7 July 2011
Mountain Dew Relaunches Three Flavours and Kicks Off Its 'Back by Popular DEWmand' Campaign
PepsiCo's Mountain Dew is celebrating its heritage by relaunching some of its most popular flavours for this summer in the U.S. as part of the Back by Popular DEWmand campaign. The brand is bringing back its three popular varieties—Mountain Dew Pitch...
1 June 2011
Crowdsourcing: You Create, Brand Capitalizes—Both Happy
From time to time, global companies issue a call asking to help refresh brands' portfolios, services or develop new advertising pieces. What is it—an attempt to engage ambitious people and raise brand awareness or a move proceeding from lack of new ideas within the company’s creative...
22 March 2011
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