Mountain Dew to Launch ‘The Dark Knight Rises’ Ad Campaign
Mountain Dew has partnered with Warner Bros. Pictures’ and Legendary Pictures’ summer blockbuster ‘The Dark Knight Rises’ to roll out a new promotional campaign.
17 May 2012
Mountain Dew Shows Fans 'How to Dew'
Mountain Dew has launch of a new music-inspired and youth targeting campaign...
17 April 2012
Mountain Dew Makes it 'DEWeezy' Together with Lil Wayne
PepsiCo has turned to hip hop promo support again...
12 March 2012
Dale Earnhardt, Jr. Trades No. 88 for a Diet Mountain Dew
Diet Mountain Dew (Diet DEW) is bringing a humorous spin to the 2012 NASCAR season with a new ad that demonstrates how far Dale Earnhardt, Jr. will go for the great taste of Diet Mountain Dew. The :30 second spot, 'Trade,' which was created by BBDO...
28 February 2012
Top Ten Brands Consumers Love Most
Consumers love their brands, especially ones that begin with the letter “A” for Apple. In honor of Valentine’s Day, CBX, the New York-based brand agency, conducted a quantitative online survey of 1,000...
14 February 2012
Diet Mountain Dew, Brisk and Starbucks Ready-To-Drink Beverages Grow to be Billion-Dollar Brands for PepsiCo
PepsiCo announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink (RTD) beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo's portfolio of billion-dollar brands to 22. PepsiCo offers the...
27 January 2012
Mountain Dew Offers Facebook’s Timeline Covers to Fans
Brands are trying to make use of the new feature, Facebook’s Timeline, which has been rolling out globally starting last week, and incorporate it into their communication with fans. Now, Facebook Timeline is not open for brands, so they have...
21 December 2011
Burton Snowboards and Mountain Dew Making Apparel out of Recycled Plastic Bottles
Burton Snowboards and PepsiCo's Mountain Dew have partnered to work on improving sustainability in apparel and outerwear. The brands will be collaborating during the 2012 and 2013 product seasons to change the way outerwear and apparel are made and searching the...
17 November 2011
Mountain Dew Supports the Release of ‘Twitter Sensation’ Mac Miller's Debut Album
Supporting emerging artists is in DNA of the Mountain Dew bubble drink brand, which...
9 November 2011
Jeep Launching ‘Call of Duty: Modern Warfare 3’ Campaign to Promote 2012 Wrangler
The Jeep brand is rolling out a new ad campaign to promote its 2012 Jeep Wrangler. The campaign called ‘Call of Duty: Modern Warfare 3’ blurs the boarders of reality and encompasses broadcast, print, digital, social media, experiential events and an out-of-home placement...
8 November 2011
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