The fairytale advert was released online on November 4, with the television premiere slated for November 6.
The campaign shot by Annie Leibovitz features multi-award winning actress Helen Mirren, singer and songwriter Ellie Goulding, artist Tracey Emin, female boxer Nicola Adams, and more.
The multi-media educational initiative comes as a collaboration between WRAP (Waste and Resources Action Programme) and a team of packaging, food and retail partners, including Marks&Spencer.
Inspired by HRH The Prince of Wales, the initiative is part of the charity BITC (Business In The Community) that involves such high-profile companies as Waitrose, M&S, IBM, Visit England, Virgin Money, Eurostar, Innocent drinks, ASDA, and more.
M&S is for everyone, regardless their social background, age, race or health—the retailer supports its diversity philosophy by featuring Seb White, a four year old boy with Down's Syndrome in its latest Christmas campaign. The ad, which is part of the new kidswear promotion dubbed “The greatest hits this Christmas” is the first ever UK modeling TV spot, featuring a youngster with a learning disability, so it’s a little revolution in business advertising.
Marks & Spenser departs from a tradition of signing celebrities for its ad campaign. The company has announced that star models Ana Beatriz Barros, Rosie Huntington-Whiteley and Noemie Lenoir will be replaced by ordinary models who will be promoting the for Every Woman You Are campaign.
Marks & Spencer has created the ‘world's most sustainable suit,' a men’s suit made from the most sustainable materials possible. M&S experts have been developing the suit for several years. As a result all the garments’ details—from buttons to the lining were attentively chosen to be ‘green.’
Marks & Spencer, one of the High Street favourites and #1 Top Family Brand 2011, uses its trusty brand image and launches its own bank branches, which will be offering financial services such as mortgages and current accounts.