latest in MTV

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  MTV EXIT and Alex Kavvadias Tell a Story of "False Hope" as Part of the Anti-Trafficking Movement

  Sustainability  May 9, 2013

  The MTV Exit (End Exploitation and Trafficking) platform has released a video of award-winning rock artist Alex Kavvadias that resonates with the initiative’s mission to raise awareness and increase prevention of human trafficking in Europe and Asia.

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  MTV and Sony Xperia Encourage Consumers to Create Homemade Instruments

  Marketing  Aug 23, 2012

  MTV Canada in collaboration with Booooooom and Sony have launched an exciting new project under the title ‘Made of Imagination’.

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  MTV and Reebok Will Launch the 2012 Closer to My Dreams Tour

  Marketing  Jul 25, 2012

  While many brands celebrate summer time with music events both online like Heinz and offline like Malibu, MTV extends the festive season to the beginning of fall and launches the 2012 Closer to My Dreams Tour, featuring some of the hottest young music stars in hip hop.

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  Coca-Cola Targets Teens with an Olympics-focused TV Show

  News  Jun 20, 2012

  Coca-Cola continues its Olympic campaign preparing to roll out a TV show that complements the Move to the Beat global campaign and is titled ‘Beat TV.’

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  Pepsi Has Teamed with Viacom to Expand the 'Live for Now' Campaign

  Social Media  Jun 7, 2012

  Pepsi extends its global ‘Live for Now’ campaign by partnering with Viacom for this summer. Within the partnership, Viacom unveils a special program that inspires consumers to share photos of their NOW moments. Participants are being lured with a chance to be seen on-air and experience exciting events.

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  Pepsi Will Run ‘Live for Now Music’ Twitter Campaign for One Year

  Social Media  May 30, 2012

  Pepsi has partnered with Twitter for the whole 52 weeks as part of its global ‘Live for Now’ campaign. The partnership titled ‘Live for Now Music’ uses video, live streaming and original content as the key tools of reaching its target audience.

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  Chevy and MTV Trying to Reach Millenials

  News  Apr 12, 2012

  Chevrolet has teamed up with MTV Scratch, a subdivision of Viacom that consults with brands about connecting with consumers to detail behavior patterns of millennials, the 11—30 years old young Americans grown up when the Internet connection already existed. Chevrolet’s aim is to promote its new subcompact, the Spark, as well as attract them to the GM brand.

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  DDB Worldwide Unveiled the 'I Care' Facebook Button, MTV among the First to Test It

  News  Apr 10, 2012

  Some news we want to share with our friend on Facebook are tragic—natural disasters, crimes, social inequality, horrible deeds, etc.—so ‘liking’ isn’t an appropriate thing to do with it. DDB Worldwide has come up with a great solution, the ‘I Care’ Button, which is already beta-tested on the new MTV Voices hub along with traditional buttons. The idea is the same: once you find some resonating information about social problems that are really worth sharing, click the ‘I Care’ button with a heart near the piece and the text, video or image appears on the user’s wall. The new button is created to “give people a way to show support for a wide variety of things such as: causes, social issues, charities, even government.”