MTV2 and MTV Books are targeting younger male generation with their brand new paperback book, Guy Code: Unleash Your Manhood.
The MTV Exit (End Exploitation and Trafficking) platform has released a video of award-winning rock artist Alex Kavvadias that resonates with the initiative’s mission to raise awareness and increase prevention of human trafficking in Europe and Asia.
MTV Canada in collaboration with Booooooom and Sony have launched an exciting new project under the title ‘Made of Imagination’.
Coca-Cola continues its Olympic campaign preparing to roll out a TV show that complements the Move to the Beat global campaign and is titled ‘Beat TV.’
Pepsi extends its global ‘Live for Now’ campaign by partnering with Viacom for this summer. Within the partnership, Viacom unveils a special program that inspires consumers to share photos of their NOW moments. Participants are being lured with a chance to be seen on-air and experience exciting events.
Pepsi has partnered with Twitter for the whole 52 weeks as part of its global ‘Live for Now’ campaign. The partnership titled ‘Live for Now Music’ uses video, live streaming and original content as the key tools of reaching its target audience.
Chevrolet has teamed up with MTV Scratch, a subdivision of Viacom that consults with brands about connecting with consumers to detail behavior patterns of millennials, the 11—30 years old young Americans grown up when the Internet connection already existed. Chevrolet’s aim is to promote its new subcompact, the Spark, as well as attract them to the GM brand.