The program will be delivering the hottest emerging bands direct to the living room, engaging the audience in what’s going on the screen.
In a bid to establish its presence on the online music market, Google launched its on-demand subscription music service “Google Play Music All Access” at I/O event in San Francisco yesterday.
The MTV Exit (End Exploitation and Trafficking) platform has released a video of award-winning rock artist Alex Kavvadias that resonates with the initiative’s mission to raise awareness and increase prevention of human trafficking in Europe and Asia.
Red Bull has taken its Red Bull Studios program to the next level by unveiling a fresh visual approach and a digital platform, a portal to the local studio sites, to consolidate the ties between its recording facilities across the globe.
Converse has launched the European “Get Dirty” music series to give a stage to various indie music performers, including international artists and aspiring bands. The three-month tour, which kicked off in Paris on March 19, will make stops in London, Barcelona, Madrid, Berlin, Hamburg, Cologne, Vienna, Amsterdam, Antwerp and Milan. The project is inspired by the brand’s seasonal manifesto “Shoes Keep It Clean, Sneakers Get Dirty,” meaning that people who wear the legendary sneakers are not afraid of exploring new unpaved muddy roads. Converse has also released the “washed and faded” Chuck Taylor All Star Well Worn and 70s Chuck collections in line with the effort’s theme.
The charitable initiative will be backed by a global advertising campaign that coincides with Depeche Mode’s 2013 European Delta Machine tour.
The brand states that "the new sound theme reflects BMW’s attitude to car building and driving experience, mirroring the joy of progress and ultimate mobility".
The programme is open to the EU residents and provides an access to the Red Bull's global audience on social media channels and the brand’s properties.