
Extreme is usually associated with Red Bull or sport gear producers like Nike and its subbrands, but automobile manufacturer can add some action to your life as well. Chevrolet is rolling out its...
1 February 2012

Sneakers, technology and music are a perfect hit, as iconic footwear brands adidas and Nike have already proved with a series of related projects, and each...
1 February 2012

Ford has provided its vehicles drivers easy in-car access to the popular iHeartRadio app. Ford is the first automaker that makes this service available for drivers using the voice control through Ford SYNC AppLink.
16 January 2012

After the launch of the Timeline service for all users and providing fans with specific business cards, Facebook is rolling out a new music service that allows users to...
13 January 2012

Intel is launching its new music related global effort entitled the Ultrabook Project as part of its collaboration with will.i.am, Intel’s...
12 January 2012

The next Red Bull Music Academy 2012 will be held in New York City. The famous Academy has travelled around the world, with previous stops including Berlin, Toronto, London, Madrid, Melbourne, and Cape Town. Founded in 1998, this international workshop changes the host city...
11 January 2012

Toyota Yaris is offering fans the unique opportunity to create their own pop video, featuring a ‘shout out’ rap written and performed especially for them.[youtube]http://www.youtube.com/watch?v=y1xV4nsjyd0[/youtube]Between January 12-14, fans can submit...
10 January 2012

Myspace announced the release of its new Myspace Music Player, which empowers people to access the world's largest catalog of music online. The new player is the first to provide free unlimited on-demand listening, lean-back personalized radio mode, improved search...
21 December 2011

Pandora, the leading personalized radio service, The Recording Academy, and PepsiCo, Inc. announced a...
15 December 2011

This Christmas Saatchi & Saatchi is giving an alternative kind of gift, which harnesses the creativity within the Network. We have invited musicians and bands working at Saatchi & Saatchi offices around the world, to...
9 December 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
