
After introducing its Olympics anthem, Coca-Cola continues to reach young audience with music-related campaigns. Now, the beverage titan is partnering with five stars to launch celebrity-designed themes for Tumblr which teens...
25 May 2012

Red Bull together with agency Tequila Sydney has launched an interesting project called Beat Suite Tweets. A special online program analyzes the...
22 May 2012

Coca-Cola launched Anywhere in the World, the anthem for the brand’s London 2012 Olympic campaign globally...
17 May 2012

Coca-Cola UK and the stars of the London 2012 Olympic Torch Relay City Celebrations are launching a new ad campaign.
10 May 2012

Lipton has officially rolled out its new campaign featuring new TV spots with Grammy Award-winning trio Lady Antebellum.
9 May 2012

Riding in a modern car doesn’t only mean convenience, but also implies unique artistic experiences as the vehicles of today are real masterpieces, both inside and outside. BMW, which supports art with numerous initiatives and partnerships as well as creates its own models with...
20 April 2012

Coca-Cola has announced a multifaceted partnership with Spotify music platform to provide fans with a new unprecedented music experience...
19 April 2012

To introduce its 208 model in the UK, Peugeot launches a multichannel campaign entitled ‘Let Your Body Drive.’
17 April 2012

The program offers users the opportunity to explore behind-the-scenes of the Pandora Music Genome Project...
13 April 2012

These days, Indio, CA is witnessing the 2012 Coachella Valley Music and Arts Festival, one of the biggest music events in the country, hosted for two consecutive weekends—in 2012, it is rolling out on April 13-15 and April 20-22. A huge number of attendees prefer to stay on the event’s...
13 April 2012
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

