popular Consumer Insight
'In tune' is a new Popsop section about current trends in youth marketing. We open it with an article on trap, a relatively young music genre.
Havas SE has researched benefits for brands of associating with music in the second installment of the FANS.PASSIONS.BRANDS study.
The agency conducted a study on how highly acclaimed music impacts the effectiveness of the brand advertising, and also compiled two lists of top 10 ads featuring well-known songs—popular among the U.S. general public (age 18-49) and Millenials (18-34).
The music partnership experts FRUKT together with the music industry analysts Next Big Sound have conducted an in-depth research "Brands & Bands: The Value Exchange," outlining the brand building value for both brands and musicians, as well as the value of earned media and influence of partnerships on artists' career.
Audio design is quickly evolving. When an idea or concept is not well executed, the consequence can be costly.
To promote the "utter flexibility" of Gillette Fusion ProGlide, the agency has invented the way to… play the piano rigged with 88 razors.
Inspired by the story of Isaac Asimov, GE marketing team have decided to create the "next list" of future-changing inventions that the next generation might see in 2064.
Budweiser is forming a true street band with the help of established musicians as part of its ongoing global campaign “'Budweiser Made for Music.”