Nestlé Has Launched Nescafé Alegria for Small Businesses
To offer coffee drinkers a new opportunity to enjoy their favorite beverage, Nestlé has launched a new coffee machine, which is specially designed to appeal to Europe’s small businesses.
10 February 2012
Nestlé Adapting the Packaging of Its Products to Meet Needs of All People
Nestlé has announced it is adapting the packaging of some of its products to ensure consumers of all ages can use them easily.
23 January 2012
Nescafé Encourages Chinese Consumers to 'Live Out Their Boldness'
Coffee brands are working hard to turn the Chinese into the coffee-drinking nation, using the traditional western stories with strong rebellious characters for their advertising campaigns. One of the strongest players on the coffee market, Nescafé, has tapped Chinese...
20 January 2012
Nestlé Partners with Chinese Confectionery Company Hsu Fu Chi
Yesterday Nestlé announced that it has signed a partnership agreement with the founding family of Hsu Fu Chi, a leading manufacturer and distributor of confectionery products in China, listed in Singapore. Under the proposed agreement, Nestlé intends to acquire...
12 July 2011
Favourite vs. Favourite: Clashes Arranged by Brands
Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also...
4 April 2011
Nestlé Nespresso to Unveil Kazaar Limited Edition 2010, the Strongest Coffee in the 16 Grand Cru Line
This fall, Nestlé Nespresso will add a new coffee, Kazaar Limited Edition 2010, to its 16 Grand Cru portfolio. This product is unique thanks to the unprecedented scorching intensity of the blend as well as the savory mix of two sorts of Robusta and one Arabica coffee from the...
12 August 2010
Nespresso Kicks off a Contest to Celebrate the Launch of CitiZdot Coffee Machines
For the launch of its new line of limited edition CitiZdot coffee machines Nespresso organizes an international online photo contest.
8 April 2010
Nescafé Teaches Coffee History in Its New Promo-Campaign
Nescafé provides its consumers with good coffee and fun. The brand is giving out numerous prizes and a great opportunity to get a deeper insight into the world of the most admired morning drink.“This latest Nescafé campaign will help drive coffee sales and...
31 March 2010
Nescafé Greenblend rolled out into Europe
Launched in September 2008 in Australia, the blend of roasted and unroasted green coffee beans Nescafé Greenblend that “delivers 70% more antioxidants than green tea”, has also been promoted in France, Spain and the United Kingdom this...
23 December 2009
Nescafé vs. Starbucks: A Lot of Hype or A Lot of Flavour?
Nestlé’s Nescafé is greatly worried about the current situation in their coffee sector of the market, which was caused by Starbucks’s launching its VIA instant coffee varieties. It the...
17 December 2009
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