The brand is asking the public to interpret the new tagline and to share stories where Nescafé managed to “ignite possibilities, big and small, that lead to a bright future.”
Nescafé Dolce Gusto is inviting its UK and Irish fans to join The Pod hub on Facebook, where they can trade their virtual activity for virtual and real rewards.
Nescafé has revamped its visual identity, that starts an era of a “unified, global look and feel” across all 180 countries where the popular instant coffee product is sold.
Nestlé is celebrating the 75th anniversary of its flagship instant coffee brand Nescafé. The brand, which was conceived soon after the Wall Street Crash in 1929, turned to be extremely successful and has spread across more than 180 countries. Nescafé, which is claimed to be the world’s first instant coffee, is now consumed in giant volumes—over 5,500 cups of different brand’s varieties are drunk every second globally.
To recognize the most influential and favored Swiss companies, Interbrand, in cooperation with Swiss business magazine BILANZ, has created a list of Best Swiss Brands 2012.
To offer coffee drinkers a new opportunity to enjoy their favorite beverage, Nestlé has launched a new coffee machine, which is specially designed to appeal to Europe’s small businesses.
Nestlé has announced it is adapting the packaging of some of its products to ensure consumers of all ages can use them easily.
Coffee brands are working hard to turn the Chinese into the coffee-drinking nation, using the traditional western stories with strong rebellious characters for their advertising campaigns. One of the strongest players on the coffee market, Nescafé, has tapped Chinese professional rally driver, blogger, best-selling author, singer Han Han to front its recent campaign ‘Live Out Your Boldness’ by Publicis Nestle Team Beijing, in which the 29-year old man is living his life to the full and never misses an opportunity to experience something new, with no boundaries or restrictions (of course, nothing illegal).