This fall, Nestlé Nespresso will add a new coffee, Kazaar Limited Edition 2010, to its 16 Grand Cru portfolio. This product is unique thanks to the unprecedented scorching intensity of the blend as well as the savory mix of two sorts of Robusta and one Arabica coffee from the South and Central America.
Nescafe
Nestlé’s Nescafé is greatly worried about the current situation in their coffee sector of the market, which was caused by Starbucks’s launching its VIA instant coffee varieties. It the 90-ies the brewing coffee-chain won over Nescafé, but now it is following its main rival’s steps and nearly copying its image. The new policy of the green-label brand has risen righteous indignation of the old instant coffee maker, and it launched a website to show consumers the difference.
Nescafé held a creative contest for all residents of South Africa encouraging them to write some lines for a suggested set of pictures. To participate in the competition, the entrants had to register onto the Nestlé Community Passport, log on with his or her account details and write the most suitable, humorous and somewhat provoking words for the illustrations.
Nespresso is introducing three new terrific Nespesso Variations 2009 of its great flavored capsules — Apricot, Gingerbread and Chestnut cream. The recently launched promotional campaign, which was developed to introduce the product, revolves around sweet memories. The brand has approached a young Australian director Ben Briand with an offer to create a video, which would express his version of sensory memory.