Soft drinks brands often inspire consumers to think out of the box and push their creativity further by motivating them to delve into a new experience. After you refresh your body, why not continue with refreshing your mind? Nestea launched the brand’s first-ever global integrated marketing campaign dubbed ‘The Start of Something Different’ to encourage people around the globe to embrace completely new ideas and open their hearts to new activities. To reach global audience, the brand used a range of social and interactive elements, created by Wieden+Kennedy.
Nestlé total sales fell 2.2% to £47.49 billion over the nine months to September. In Europe sales were flat.
In Mexico, Nestle launched Nestea Moods - a range of iced tea mixes in convenient single-serve sachets, which can be prepared in 1,5 l of water.
Beverage Partners Worldwide, joint venture by Coca-Cola North America and Nestle, is to launch a 'webisode' series for the Nestea brand with the technical support of NBC Universal Digital Studio.
Beverage Partners Worldwide (BPW), joint venture between The Coca-Cola Company and Nestle, this spring launched a new addition to Nestea Vitao ice tea range - Green Tea with Strawberry & Aloe Vera. In new Nestea Vitao an ideal refreshment meets a perfect taste and quality.
Nestea has released a limited winter edition of their tea - Snowy Orange, which is avialiable in Poland and Hungary.
NESTEA announced yesterday the addition of Red Tea Pomegranate Passion Fruit to its line of ready-to-drink (“RTD”) iced teas.
Spanish iced tea brand Nestea has launched a limited edition can incorporating Rexam's tactile varnish to give an ice-like appearance.