Nestlé Has Launched Nescafé Alegria for Small Businesses
To offer coffee drinkers a new opportunity to enjoy their favorite beverage, Nestlé has launched a new coffee machine, which is specially designed to appeal to Europe’s small businesses.
10 February 2012
'Point to Know' Technologies: a Childhood Dream Becomes Reality
Modern technologies can provide you with almost any kind of relevant information in just a blink of an eye—searching information on a PC at a desk has already became an essential part of our life, but with the rapid development of mobile technologies, tech giants are now offering us more...
8 February 2012
Nestlé Is to Sponsor Youth Sports Development Programs
As part of its commitment to healthy lifestyle, Nestlé will sponsor one of the world’s biggest youth sports development programs, the International Association of Athletics Federations’ (IAAF) Kids Athletics program, for the next five years.
30 January 2012
Nestlé Adapting the Packaging of Its Products to Meet Needs of All People
Nestlé has announced it is adapting the packaging of some of its products to ensure consumers of all ages can use them easily.
23 January 2012
Nescafé Encourages Chinese Consumers to 'Live Out Their Boldness'
Coffee brands are working hard to turn the Chinese into the coffee-drinking nation, using the traditional western stories with strong rebellious characters for their advertising campaigns. One of the strongest players on the coffee market, Nescafé, has tapped Chinese...
20 January 2012
Nestlé Purina Has Launched the Pet Slim Down Program
Nestlé, the company that has made health its central marketing point and thus became one of the most meaningful brands 2011, has launched an original weight loss program in the United States to help people get rid of excess...
10 January 2012
Havas Media Has Unveiled the 2011 Meaningful Brands Research
Havas Media has released its 2011 Meaningful Brands Research. In the study about 300 global brands in 12 industry sectors were identified according to their meaningfulness for customers.
8 November 2011
Over 200 Global Companies Have Joined the 2˚C Challenge Communiqué to Save the Ecology
Over 200 companies have already joined the 2C˚ Challenge Communiqué, a global initiative calling on governments to take...
21 October 2011
Nestlé Is to Launch a New Personalized 'Haute Couture' Chocolate Brand Maison Cailler
Nestlé is to present a new luxury brand of personalized chocolate for individual tastes. The chocolate will be produced by Nestlé’s Maison Cailler, a chocolate factory in Broc, which is owned by the company since 1929.
21 October 2011
Nestea Is Encouraging the World to 'Start of Something Different’
Soft drinks brands often inspire consumers to think out of the box and push their creativity further by motivating them to delve into a new experience. After you refresh your body, why not continue with refreshing your mind? Nestea launched the brand’s first-ever global...
14 October 2011
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