
Nestlé announced it extends its sponsorship of the Salzburg Festival until 2015. The company has partnered the prestigious annual music festival in Austria for 20 years helping to open up classical music to young people.
6 October 2011
Not only people watch television, pets do that to, but the content they see doesn’t usually tug at their heartstrings. Nestlé Purina, which last year released a...
3 October 2011

Nestlé Australia has launched an interactive Happily Healthy Project to measure how happy and healthy Australians are. A first-ever study of its kind is conducted in partnership with Sydney University.
12 September 2011

Creamy boxed chocolate assortment Dairy Box celebrates its 75th birthday this year with new packaging launched in time for Christmas. Bristol-based agency Epoch Design was tasked with engaging...
22 August 2011

Nestlé continues to work on improving its Nutritional Compass product labeling system aimed to help consumers make more informed choices about a healthy balanced diet.
19 August 2011

Nestlé announced it connects with around 2,000 small businesses in Europe this year as part of its ‘Taste of Home’ campaign.
8 August 2011

Nestlé belongs to the list of companies determined to lessen the environmental impact of its packaging. To foster positive changes related to smart treatment of used packaging, the food giant has released the world’s first free, mobile application for
4 August 2011

Nestlé presented a giant bottle poster
25 July 2011

Last week Nestlé gathered international experts at a global workshop to advance sustainability in product design and packaging.
20 July 2011

Nestlé’s ‘farm to factory’ initiative which supports farmers and promotes sustainable development in agriculture worldwide has just celebrated its 10th anniversary.
19 July 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

