
Nestlé is promoting its Cheerios range with lovely animated commercials. The brand commissioned McCann London agency and Aardman Animations studio with a task to...
10 March 2010

Kit Kat is running a risk of shifting from making chocolate bars to manufacturing furniture. The first step in this direction was made in Auckland — there the brand presented The Kit Kat Chair Street Posters made of pieces of chairs. They can be taken from the...
2 March 2010
Just before the Winter Olympic Games in Vancouver the most athletic canines in the world had their sport competition as well. Purina's first-ever Winter Incredible Dog Challenge kicked off its 13th season on January 8 - 9, 2010 at Whistler Blackcomb. The four-legged...
24 February 2010

Global brands like to engage consumers in creating new packaging. Nestle’s Kit Kat is inviting the Japanese fans to take part in a creative project and design packaging of their own. The brand has launched its
24 February 2010

Nespresso is demonstrating its love for cuisine by its involvement in Madrid Fusión 2010 gastronomy festival (January...
27 January 2010
Purina, the famous pet food brand, has developed a nice interactive game for those who want to get a dog, but haven’t figured it out yet, which breed fits their personality. The Friendfetcher,...
21 January 2010

One of the world’s biggest food producers Nestlé is introducing a portfolio of products developed especially for elderly people. The giant says that these goods are brought to the market to cover the "nutritional needs of the elderly" and are the "first nutritionally complete oral...
19 January 2010

Nestlé is treating Facebook users with a sweet game Crunch Challenge and is awarding them with thousands of chocolate bars as daily and weekly prizes. The luckiest one will also get the grand money prize of...
6 January 2010

The confectionery giant Nestlé and the huge cosmetics manufacturer L'Oréal have combined forces and created sugar-coated pills that iron out wrinkles. The new product, Inneov Fermete, slows down the skin aging with the help of a compound taken from...
5 January 2010

Nestlé is fully ready to celebrate Christmas, and has launched a festive section at its website www.verybestbaking.com to show its loyal...
23 December 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

