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Sustainable Brands Conference 2012
  • Nestle Pure Life Encourages Latinos to Live a Healthy Lifestyle

    Nestle Pure Life Encourages Latinos to Live a Healthy Lifestyle

    Nestle Waters North America continues its commitment to the Hispanic consumer and healthy living by announcing the launch of the Better Habits for a Better Life campaign, a multifaceted initiative that invites Latina moms to take small steps like drinking...

    3 May 2010

  • Nestlé Australia Helps Develop iPhone Application for Allergy Sufferers

    Nestlé Australia Helps Develop iPhone Application for Allergy Sufferers

    Allergy sufferers will soon be able to use their iPhone to scan barcodes on Nestlé food products at the supermarket. The application will allow consumers to access detailed product information including allergens such as wheat, egg, peanuts and shellfish directly from their...

    29 April 2010

  • Nestle U.S. Reaffirms Commitment to Sustainable Practices on Earth Day

    Nestle U.S. Reaffirms Commitment to Sustainable Practices on Earth Day

    On the 40th anniversary of Earth Day, Nestle in the United States proudly reaffirms its commitment...

    26 April 2010

  • Nestlé Brings Real Back Into Dairy

    Nestlé Brings Real Back Into Dairy

    Anthem Worldwide created compelling and consistent brand experiences for Nestlé Canada Inc. and helped bring Nestlé Real Dairy “Natural Ice Cream” positioning to life in Canada with new...

    23 April 2010

  •  Sara Lee Launches New Espresso Capsule

    Sara Lee Launches New Espresso Capsule

    Sara Lee Corp. announced it has developed a new espresso capsule that is compatible with Nespresso(R) coffee appliances. The new product, L'OR Espresso capsules, will be available in retail stores in France as of April 7.

    5 April 2010

  • Nescafé Teaches Coffee History in Its New Promo-Campaign

    Nescafé Teaches Coffee History in Its New Promo-Campaign

    Nescafé provides its consumers with good coffee and fun. The brand is giving out numerous prizes and a great opportunity to get a deeper insight into the world of the most admired morning drink. “This latest Nescafé campaign will help drive coffee sales and...

    31 March 2010

  • Nestlé Nespresso Tanzaru — Coffee Spring

    Nestlé Nespresso Tanzaru — Coffee Spring

    Nestlé Nespresso is launching a new variety Tanzaru Limited Edition 2010. The brand continues it tradition of delivering refined coffee to its consumers...

    25 March 2010

  • Nestle Pure Water Life Partners With Keep America Beautiful

    Nestle Pure Water Life Partners With Keep America Beautiful

    Nestle® Pure Life®, the nation's leading bottled water brand, announced its new four-year partnership with Keep America Beautiful® (KAB) and national sponsorship of the 2010 Great American Cleanup™. The Nestle Pure Life partnership with KAB will run through 2013....

    25 March 2010

  • Kit Kat With Blood: Greenpeace Asks to Give a Break to Orangutans

    Kit Kat With Blood: Greenpeace Asks to Give a Break to Orangutans

    Kit Kat was turned into a killer in a new spot by Greenpeace. With the help of the new shock video the environmental organization wants to show that Nestlé, the producer of the chocolate brand, destroys forests for palm oil and kills orangutans, living...

    18 March 2010

  • Nestlé Adds Animation to Cheerios Crunchers Ad Campaign

    Nestlé Adds Animation to Cheerios Crunchers Ad Campaign

    Nestlé is promoting its Cheerios range with lovely animated commercials. The brand commissioned McCann London agency and Aardman Animations studio with a task to...

    10 March 2010

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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