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  • Nestlé Adds Animation to Cheerios Crunchers Ad Campaign

    Nestlé Adds Animation to Cheerios Crunchers Ad Campaign

    Nestlé is promoting its Cheerios range with lovely animated commercials. The brand commissioned McCann London agency and Aardman Animations studio with a task to...

    10 March 2010

  • Snap Street Chairs by Kit Kat

    Snap Street Chairs by Kit Kat

    Kit Kat is running a risk of shifting from making chocolate bars to manufacturing furniture. The first step in this direction was made in Auckland — there the brand presented The Kit Kat Chair Street Posters made of pieces of chairs. They can be taken from the...

    2 March 2010

  • Purina Arranged Winter Incredible Dog Challenge

    Purina Arranged Winter Incredible Dog Challenge

    Just before the Winter Olympic Games in Vancouver the most athletic canines in the world had their sport competition as well. Purina's first-ever Winter Incredible Dog Challenge kicked off its 13th season on January 8 - 9, 2010 at Whistler Blackcomb. The four-legged...

    24 February 2010

  • Kit Kat Japan: Create a Packaging of Your Own

    Kit Kat Japan: Create a Packaging of Your Own

    Global brands like to engage consumers in creating new packaging. Nestle’s Kit Kat is inviting the Japanese fans to take part in a creative project and design packaging of their own. The brand has launched its

    24 February 2010

  • Nespresso at Madrid Fusión 2010: Culinary with a Coffee Touch

    Nespresso at Madrid Fusión 2010: Culinary with a Coffee Touch

    Nespresso is demonstrating its love for cuisine by its involvement in Madrid Fusión 2010 gastronomy festival (January...

    27 January 2010

  • Friendfetcher by Purina: Choose Your Dog

    Friendfetcher by Purina: Choose Your Dog

    Purina, the famous pet food brand, has developed a nice interactive game for those who want to get a dog, but haven’t figured it out yet, which breed fits their personality. The Friendfetcher,...

    21 January 2010

  • Nestlé Introduces Geriatric Supplements

    Nestlé Introduces Geriatric Supplements

    One of the world’s biggest food producers Nestlé is introducing a portfolio of products developed especially for elderly people. The giant says that these goods are brought to the market to cover the "nutritional needs of the elderly" and are the "first nutritionally complete oral...

    19 January 2010

  • Nestlé Crunch: Sweet Challenges

    Nestlé Crunch: Sweet Challenges

    Nestlé is treating Facebook users with a sweet game Crunch Challenge and is awarding them with thousands of chocolate bars as daily and weekly prizes. The luckiest one will also get the grand money prize of...

    6 January 2010

  • Nestlé and L'Oréal Combat Wrinkles with a Sweet Tomato Pill

    Nestlé and L'Oréal Combat Wrinkles with a Sweet Tomato Pill

    The confectionery giant Nestlé and the huge cosmetics manufacturer L'Oréal have combined forces and created sugar-coated pills that iron out wrinkles. The new product, Inneov Fermete, slows down the skin aging with the help of a compound taken from...

    5 January 2010

  • Nestlé Created Its Christmas Town Online

    Nestlé Created Its Christmas Town Online

    Nestlé is fully ready to celebrate Christmas, and has launched a festive section at its website www.verybestbaking.com to show its loyal...

    23 December 2009

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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