latest in new product launch

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  Head & Shoulders and Old Spice "Merge" in a New "Irresistible" Shampoo for Men in the U.S.

  Advertising  Apr 1, 2013

  Procter & Gamble unites its two leading brands, Head & Shoulders and Old Spice, for a new product that combines the benefits of both labels’ ranges. The launch of the new product, which is the official shampoo of Major League Baseball (MLB), is supported by multi-channel “Season of the Whiff” promotional campaign with a humorous touch.

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  Head & Shoulders and Old Spice "Merge" in a New "Irresistible" Shampoo for Men in the U.S.

  Advertising  Apr 1, 2013

  Procter & Gamble unites its two leading brands, Head & Shoulders and Old Spice, for a new product that combines the benefits of both labels’ ranges. The launch of the new product, which is the official shampoo of Major League Baseball (MLB), is supported by multi-channel “Season of the Whiff” promotional campaign with a humorous touch.

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  Wrigley Launching a Caffeinated Gum to Help U.S. Consumers Stay Alert During the Day

  Marketing  Mar 12, 2013

  The new gum contains 40 milligrams of caffeine per pellet, which is equal to half a standard eight-ounce cup of coffee.

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  Target Introduces Six Online-Only Brands

  Marketing  Jan 24, 2013

  Target is contributing to online shopping by launching a bunch of brands, which are available exclusively online. For the US retailer, it’s another way to deliver a better experience to the consumers who prefer to purchase goods in the comfort of their homes.

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  Danone UK Introduces New Yogurt Brand Danio

  Design  Jan 24, 2013

  Package design and visual communications have been developed by Dragon Rouge's London office.

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  Wrangler Releases Jeans with a Moisturizing and Anti-Cellulite Effect

  Advertising  Jan 17, 2013

  Some jeans fit your shapes and help you become more eco-minded (Levi’s), some make you feel a bold superhero (Diesel), but no denim pants have ever cared of your skin before.

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  Disney Set to Unlock Imaginative Worlds in a New Movie-based Game Project Disney Infiniti

  Advertising  Jan 16, 2013

  It is set to be released in June 2013 onXbox 360, PS3, Wii U, Wii, PC, mobile devices, and Nintendo 3DS.

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  Tomas Berdych to Help H&M Design Its First-Ever Tennis Wear Collection

  Marketing  Jan 16, 2013

  H&M is taking on sportswear giants such as Nike and adidas with its new move. The retailer has teamed up with international tennis player Tomas Berdych, who is ranked 6th in the world, to “mark a new chapter in the relationship between sport and fashion.” The global sports star will wear the clothes of the brand on and off the court and will also work in a tie-up with the H&M design team, developing a unique tennis collection, which is to arrive in stores later this year.